Mitchell Eye Centre: Diamond

See Better.

Advertising Agency: WAX Partnership, Canada
Creative Directors: Sebastien Wilcox, Joe Hospodarec
Art Director: Brad Connell
Copywriter: Stephanie Bialik
Illustrator: Studio Dialog
Published: November 2009

8 comments

Hibon's picture
Hibon
3731 pencils

all this is boring.

Simple ideas are the best !

slowrider's picture
slowrider
648 pencils

agree!

one should not take life so seriously - as one will not come out of it alive.

nepstein's picture
nepstein
197 pencils

Seconded. Bland campaign.
Some of the ads were executed quite beautifully but the idea is still fairly weak.

nepstein's picture
nepstein
197 pencils

Aside from the use of type there is little visual connection from ad to ad within this campaign. All the illustrations have vastly different styles.

morse's picture
morse
16005 pencils

Idea is very good, but the execution is boring somehow.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

AmOgodzzz's picture
AmOgodzzz
826 pencils

All of these were extremely predictable except for the frisbee one. But the art direction is impeccable, so the campaign does have some merits.

Blashyrkh's picture
Blashyrkh
32701 pencils

V-Ray could be better.

rolling.stone's picture
rolling.stone
2740 pencils

this one is not as strong as other

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~ Quite obviously, I have gathered no moss ! ~

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