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Mitchell Eye Centre: All seeing eye
See better.
Your eyes. Our focus.
Advertising Agency: WAX, Calgary, Canada
Creative Director: Joe Hospodarec
Art Director: Jonathan Jungwirth
Copywriter: Nick Asik
Illustrator: Bruce Morser
Photographer: Justen Lacoursiere
Published: October 2007
Comments
I don't like it. :(
Ad(dicted)
These are so forced and really strenuous. Too much for the eye.
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The new blue blog that's red.
maybe it is meant according to the sequence... i wanted to describe it then i stopped.. i just see that it is forced!!
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everartz
No fun at all.
"Talent is luck. The important thing in life is courage."
I dont like it!, too forced.
http://micorazontusmanos.blogspot.com/
Forced that police force be that way done this you didn't much have done this way didn't you?
veeeeeeeeeeeery bad ads.
good tagline though!
agreed. even more shame on these ads
i don´t think they´re bad, on the contrary, but... they´re waaaay difficult to get to a regular consumer.
maybe they´re "too intelligent" for the target, which of course doesn´t mean the target is a moron, but people are not used to this kind of idea.
I see there are lots of thought here, but maybe you could make it more simple to get.
I see where your going with this but the 'focus images' looses it for me. As a suggestion, what if you made it the 'landscape of your eyes is our focus'? Then have different landscapes for people to focus on.
I like the artwork and the 'absurd' angle to these ads, it may not be all the conventional and maybe even a little too hard for the common viewer to grasp immediately, but the completely twisted explanation of how 'viewing' works is pretty damn cool IMO. I like it.
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