Missing Children: Tree

For the ones that came back and for the ones we are still searching.
Happy Children's day

Advertising Agency: SV+, Buenos Aires, Argentina
General Creative Directors: Gabriel Mahler, Christian Donatti
Art Directors: Francisco Blanco, Juan Badino, Fernando Russo
Copywriter: Christian Mondaca
Photographer: Nahuel Berger


Arkadiusz's picture
1278 pencils

I am lacking some call to act in it. What was they supposed me to do under the influence of this ad? What was the advertising goal? Just showing that the problem exists?

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

satpal's picture
144 pencils

what about just giving money to help the association ?

Arkadiusz's picture
1278 pencils

So why they don't say they need money? Why they don't showing what they could do having more money and how can I give it to them?

People are (largely ) lazy or they don't have time for searching information, therefore if the association isn't calling for help, it won't get it.

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

dadada's picture
1720 pencils

for me it's just an informative ad, just to inform that "we" exist.

Everybody is creative, be yourself.

copycomoelcopi's picture
822 pencils

what about just awareness? don't forget that in argentine, chile and other southamericans cuntries, the missing persons issue is heavy and strong.

Arkadiusz's picture
1278 pencils

the awareness won't solve the problem

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

tirthomitro's picture
2764 pencils

speaks with heart.

they showed me a picture & i laughed
dignity has never been photographed

just write's picture
just write
653 pencils

copy's good... but something is missing...

Guest's picture

The visual is done

DJVassallo's picture
243 pencils

merely branding? or maybe driving traffic to their site?
I assume this was published on child's day (Apr 30th, depending country), otherwise pointless

Guest's picture

como el orto

Guest's picture

Like it! Very conceptual.

It´s just an ad to remember people that missing children is still working.
Children´s day its just a special occasion to say this. Nothing more, nothing less.

Primitive's picture
122 pencils

nice photography and i just respect these people for the work they are doing, keep it up

Dont waste your life taking care of It...


everartz's picture
7611 pencils

good copy with a lame visual...

| Everartz |

rolling.stone's picture
2740 pencils

Lacking call for action.

Otherwise OK


~ Quite obviously, I have gathered no moss ! ~

Guest's picture

And for the one we're still searching... for.... For.... FOR!

Guest's picture

I think this is nice concept bt specially designed for Children Day........

Guest's picture

me gusta la idea y la resolucion.. muy buen trabajo

dreamer_'s picture
161 pencils

muy buen trabajo! tanto en la idea como en su resolución gráfica.

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