Miroslav Underwear: Carriageworks

Miroslav Underwear: Carriageworks
Average: 4 (20 votes)

Quality best appreciated up close.
Miroslav Underwear

Advertising Agency: M&C Saatchi, Australia
Executive Creative Director: Ben Welsh
Creative Directors: Graham Johnson, Oliver Devaris
Art Director: Graham Johnson
Copywriter: Oliver Devaris
Producer: Louis Molines
Assistant Producer: Simone McNair
Retoucher: Limehouse
Photographer: Jamie McFadyen
Print Producer: Josephine Panetta

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9 comments

arvin's picture
343 pencils
arvinMonday, May 21, 2012 - 11:55

SICK!

lahaff's picture
1520 pencils
lahaffMonday, May 21, 2012 - 12:04

This is so bad that it's good.

kleenex's picture
16792 pencils
kleenexMonday, May 21, 2012 - 12:42

Was everyone drunk and wasted when they created these ads??? Negative stars from me If I could.

MindDrift's picture
1007 pencils
MindDriftMonday, May 21, 2012 - 17:09

I think the agency was going for a "worst ad in history" record. -

somecopywriter's picture
1037 pencils
somecopywriterTuesday, May 22, 2012 - 03:33

Truly, truly terrible.

Nike Diesel's picture
13048 pencils
Nike DieselWednesday, May 23, 2012 - 05:39

Sorry but I think this a great campaign. The claim is perfect.

gonndo's picture
1077 pencils
gonndoWednesday, May 23, 2012 - 12:06

Departing from one of the most bizarre executions that I've ever seen, the idea remains in there...,
is not a bad one, but is not a great one either...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

naghihimutuc's picture
82 pencils
naghihimutucFriday, May 25, 2012 - 00:17

On the guy's wtface: much laughter. :D
I get the idea but i'm not all the way there with the imagery. Still, funny as hell, is what.

BLOODY FOOL's picture
199 pencils
BLOODY FOOLMonday, May 28, 2012 - 12:03

whats wrong with saatchi?