Miroslav Underwear: Carriageworks

Quality best appreciated up close.
Miroslav Underwear

Advertising Agency: M&C Saatchi, Australia
Executive Creative Director: Ben Welsh
Creative Directors: Graham Johnson, Oliver Devaris
Art Director: Graham Johnson
Copywriter: Oliver Devaris
Producer: Louis Molines
Assistant Producer: Simone McNair
Retoucher: Limehouse
Photographer: Jamie McFadyen
Print Producer: Josephine Panetta

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arvin's picture
341 pencils


lahaff's picture
1520 pencils

This is so bad that it's good.

kleenex's picture
27664 pencils

Was everyone drunk and wasted when they created these ads??? Negative stars from me If I could.

MindDrift's picture
1099 pencils

I think the agency was going for a "worst ad in history" record. -

somecopywriter's picture
1100 pencils

Truly, truly terrible.

Nike Diesel's picture
Nike Diesel
13339 pencils

Sorry but I think this a great campaign. The claim is perfect.

gonndo's picture
1092 pencils

Departing from one of the most bizarre executions that I've ever seen, the idea remains in there...,
is not a bad one, but is not a great one either...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

naghihimutuc's picture
82 pencils

On the guy's wtface: much laughter. :D
I get the idea but i'm not all the way there with the imagery. Still, funny as hell, is what.

BLOODY FOOL's picture
199 pencils

whats wrong with saatchi?

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