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Carriageworks

Agency: 
Published/Aired: 
May 2012
Description: 

Quality best appreciated up close.
Miroslav Underwear

Advertising Agency: M&C Saatchi, Australia
Executive Creative Director: Ben Welsh
Creative Directors: Graham Johnson, Oliver Devaris
Art Director: Graham Johnson
Copywriter: Oliver Devaris
Producer: Louis Molines
Assistant Producer: Simone McNair
Retoucher: Limehouse
Photographer: Jamie McFadyen
Print Producer: Josephine Panetta

Comments (9)

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Highest Rated

BLOODY FOOL's picture
BLOODY FOOL
Activity Score 199

whats wrong with saatchi?

arvin's picture
arvin
Activity Score 341

SICK!

lahaff's picture
lahaff
Activity Score 1518

This is so bad that it's good.

kleenex's picture
kleenex
Activity Score 43349

Was everyone drunk and wasted when they created these ads??? Negative stars from me If I could.

MindDrift's picture
MindDrift
Activity Score 1170

I think the agency was going for a "worst ad in history" record. -

somecopywriter's picture
somecopywriter
Activity Score 1113

Truly, truly terrible.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Sorry but I think this a great campaign. The claim is perfect.

gonndo's picture
gonndo
Activity Score 1094

Departing from one of the most bizarre executions that I've ever seen, the idea remains in there...,
is not a bad one, but is not a great one either...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

naghihimutuc's picture
naghihimutuc
Activity Score 82

On the guy's wtface: much laughter. :D
I get the idea but i'm not all the way there with the imagery. Still, funny as hell, is what.

BLOODY FOOL's picture
BLOODY FOOL
Activity Score 199

whats wrong with saatchi?

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