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26 comments

XTG's picture
XTG
1355 pencils

a goldfish?

Prof's picture
Prof
1453 pencils

My thoughts exactly

Quite really.

virgosam14's picture
virgosam14
34 pencils

Is the goldfish a strong relevance to summer ?? ... moreover Concerning the art direction, is that the final artwork !!!!!! , but overall looks nice

Sameh Haggag
Senior Art Director
FP7 Cairo Egypt

joestamp's picture
joestamp
130 pencils

fuck off....

reactor's picture
reactor
294 pencils

Fruity taste and gold fish dont mingle. Art direction needs cleaning up. Too scattered and without focus.

Reactor

funky_frogii's picture
funky_frogii
2538 pencils

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

ss's picture
ss
37 pencils

this is a world class ad
you must be so proud
Great use of the photoshop cs3
keep the good work
silver or min. bronzo in alrame7

ss's picture
ss
37 pencils

but it needs more than one gold fish

mongi13's picture
mongi13
5 pencils

thanks a lot for your great comment ...

Brema's picture
Brema
192 pencils

the fish are stinking up the other wise vibrant creative

Strike two stones with one bird

shrrr's picture
shrrr
69 pencils

very nice art direction :)

sloppy4's picture
sloppy4
1496 pencils

where the hell is the idea?

brain123's picture
brain123
830 pencils

There is none... nothing but art direction.

mushroom-clown's picture
mushroom-clown
66 pencils

trippy stuf.. love it ;)

Ratters77's picture
Ratters77
26 pencils

bad art direction

getconnected2001's picture
getconnected2001
989 pencils

oooooooooh no!

NatalieM's picture
NatalieM
1687 pencils

This is bit cliche. Keep thinking! What other ways could you advertise this product?

comAd's picture
comAd
162 pencils

How 'bout a shark instead of the goldfish?

Sourgirl's picture
Sourgirl
40 pencils

OMG, art direction sucks so much! Sorry, but you could of work couple of hours more and maybe, maybe you would have done it better. Look at the orange slice in the right botton. The reflexion is bad, bad... come on... And the water is symetrical in left and right sides of the bottle??? Why?? Lazyness? The only thing that makes sense is the colour composition. In the thumbnail it looked good to me.

bhangbhang's picture
bhangbhang
44 pencils

Not that great. Sorry.

phoamcor's picture
phoamcor
1284 pencils

I'd much rather enjoy an idea.

virgosam14's picture
virgosam14
34 pencils

i would go for a dolphin instead (Friendly Summery key object) .. and spending couple of hours on fine tuning all the maskings, reflections and the water splash dynamix , it's much alike the concept of "Coke side of life " but the elements are around the bottle " not out of the bottle as Coke " ;)

Leandro's picture
Leandro
117 pencils

And the winner is.....Not this one.

halfstring's picture
halfstring
288 pencils

copy seems pretty stale and not imaginative. Is joestamp the designer?

StuartLittle's picture
StuartLittle
468 pencils

70s

virgosam14's picture
virgosam14
34 pencils

agree

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