Mirinda: Orange

Mirinda: Orange

Enjoy the summer time with the intensely fruity taste.

Advertising Agency: IMPACT BBDO, Cairo, Egypt
Art Director: Amr el Sharkawy
Copywriter: Abd el salam

Your rating: None Average: 3.6 (22 votes)

Comments

a goldfish?

My thoughts exactly

Is the goldfish a strong relevance to summer ?? ... moreover Concerning the art direction, is that the final artwork !!!!!! , but overall looks nice

Sameh Haggag
Senior Art Director
FP7 Cairo Egypt

fuck off....

Fruity taste and gold fish dont mingle. Art direction needs cleaning up. Too scattered and without focus.

Funky_Frogii's picture

love anything creative
http://addot.blogspot.com/

this is a world class ad
you must be so proud
Great use of the photoshop cs3
keep the good work
silver or min. bronzo in alrame7

but it needs more than one gold fish

thanks a lot for your great comment ...
Amr el Sharkawy

the fish are stinking up the other wise vibrant creative

very nice art direction :)

where the hell is the idea?

brain123's picture

There is none... nothing but art direction.

art direction?

MattCrump.com

trippy stuf.. love it ;)

bad art direction

oooooooooh no!
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http://indianadsblog.blogspot.com/
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NatalieM's picture

This is bit cliche. Keep thinking! What other ways could you advertise this product?

-Natalie
www.topolewski.net

How 'bout a shark instead of the goldfish?

OMG, art direction sucks so much! Sorry, but you could of work couple of hours more and maybe, maybe you would have done it better. Look at the orange slice in the right botton. The reflexion is bad, bad... come on... And the water is symetrical in left and right sides of the bottle??? Why?? Lazyness? The only thing that makes sense is the colour composition. In the thumbnail it looked good to me.

"Let's keep it clean!"

Not that great. Sorry.

I'd much rather enjoy an idea.

i would go for a dolphin instead (Friendly Summery key object) .. and spending couple of hours on fine tuning all the maskings, reflections and the water splash dynamix , it's much alike the concept of "Coke side of life " but the elements are around the bottle " not out of the bottle as Coke " ;)

Sameh Haggag

Leandro's picture

And the winner is.....Not this one.

copy seems pretty stale and not imaginative. Is joestamp the designer?

70s

agree
Sameh Haggag

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