Miracel Whip: Miracle seesaw
Only 4,9% fat.
Advertising Agency: Draftfcb Hamburg, Germany
Creative Directors: Bill Biancoli, Katrin Flügel
Art Director: Jula Böhm
Copywriter: Martin Magnet
Photographer: Stephan Försterling
Published: December 2009
43 comments
nice
Ha, simple.
seems to be a magnetic work!
cute!
love it!
smart
Nice. Smart. Reminds you of Fiery Fries, but it's different.
woaaa i want fries!!! :9
Hate to have to "bring the noise" (in a physics sense) but even full fat ketchup wouldn't tip that chip over. If that's how we're doing it now, then we should just eat chips and butter because a little dap of that won't tip the chip over so why would it make my head swell and give me chest pains.
C'mon people. This isn't that good.
Cute, not good.
"stay low, move fast"
Doin' it for the points
Agreed. As I've said before, advertising should always be literal.
Come on, people.
Douche Bag!
Clever. You must be a writer.
"stay low, move fast"
Doin' it for the points
Typo: 4(comma)9
The madman thinks he is sane. I know I am mad. -- Pablo Picasso
hey douchebag, they use commas instead of periods in Europe. Grab a clue.
yes........
Done at least 100 times since 1980.
contrived
so done! nothing new
Done before. Comunication Arts and Archive.
Why not "95% fat free".
http://www.coloribus.com/paedia/prints/2003/11/12/51086/
this is the original!
http://www.coloribus.com/paedia/prints/2003/11/12/51086/
It seems like everything light (beer, cola, food) are all using this approach.
It would be nice to see something new in this category.
i like it..
shit
gud shit
Really nice... conveys the point of being low on fat really well...
Danda
excellent!
nice. like it.
Very Nice.
like the man said..... doucheeeeeeeeee bag
Seeing as you said this from way at the back of the class I'm only guessing you're talking to me, no?
The ad doesn't make sense. Period.
If you did this and feel that my comment was unjustified then by all means, speak on it. But if you're just going to jump in late and say some rubbish because you see the bigger kids doing it, then save it.
dick.
"stay low, move fast"
Doin' it for the points
I don't see where this makes little sense. It's a see-saw metaphor. By not toppling the would-be lighter end of the fry, it illustrates that this is a light mayo. That's the selling message, that's the product benefit. Go buy some. What else is there to understand?
--THE GUEST
The metaphor is inaccurate and I'm slightly drunk.
True story.
"stay low, move fast"
Doin' it for the points
freakin creatives.
It's a nice idea, but the art feels a little too contrived.
But what do I know? I'm only a writer.
fantastic
se ha visto demasiado esta idea
joancordoves.blogspot.com
Me: Hey, Disco Munky.
DM: What?
Me: Shut the FUCK up!
DM: *puts finger on "me's" lips* shhhhhh........don't fight it.
"Me": But it hurts inside
DM: You know you want it.
"Me": *Turns head to one side* Hold me.
DM: I'll do more than that *Licks finger*
"Me": But it's not even my birthday.
DM: Hold still
"Me": It's your clumsy digits!
DM: I said hold still. OW!
"Me": Work it in there....awww yeah...that's it..................
And Boom goes the dynamite!
Doin' it for the points
very neat advertising...
http://www.whatcom.it
ㅇ_ㅇ.
Nice. But those fries look too "good" to eat.