Advertisement

Park-Ice-cream

Agency: 
Published/Aired: 
April 2012
Description: 

For the blind a simple daily trip can turn into a maze. The MIRA Guide Dogs make sure they get to their destination without ever taking a wrong turn.

MIRA | Guide Dogs for the Blind. Donate at mira.ca

Advertising Agency: Publicis, Montreal, Canada
Creative Directors: Nicolas Massey, Carl Robichaud
Conception & Art Direction: Bogdan Truta
Illustrator: Bogdan Truta

Comments (7)

Log in or register to post comments

Highest Rated

OnepunchMan's picture
OnepunchMan
Activity Score 7

Those guys are true genius ! but I hate those sneaky dogs.

vote4pedro's picture
vote4pedro
Activity Score 4601

The logo looks like Obey Giant.

mmackinven's picture
mmackinven
Activity Score 1608

Haha that's so true.

everartz's picture
everartz
Activity Score 7609

meh!!!!

| Everartz |

kleenex's picture
kleenex
Activity Score 44844

ads do not work for me.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Overly simplistic 'solution'... so, lacks any emotional connection.

The Jobless Writer
Will Think for Salary

Wordfruit's picture
Wordfruit
Activity Score 1023

This ad works for me. Because it's so clean and simple graphically, I think I'd notice it. And I do get an emotional connection -- it easily gets my brain seeing a blind guy without a guide dog trying to find somewhere to relax with his ice cream. I think it's great.

But if it only works like that for a small number of people, then maybe it's not the ad to go for -- and the comments above might suggest it's not working for enough people.

OnepunchMan's picture
OnepunchMan
Activity Score 7

Those guys are true genius ! but I hate those sneaky dogs.

Advertisement