MIRA Foundation: Park-Ice-cream

MIRA | Guide Dogs for the Blind. Donate at mira.ca

For the blind a simple daily trip can turn into a maze. The MIRA Guide Dogs make sure they get to their destination without ever taking a wrong turn.

Advertising Agency: Publicis, Montreal, Canada
Creative Directors: Nicolas Massey, Carl Robichaud
Conception & Art Direction: Bogdan Truta
Illustrator: Bogdan Truta

April 2012


vote4pedro's picture
4601 pencils

The logo looks like Obey Giant.

mmackinven's picture
1608 pencils

Haha that's so true.

everartz's picture
7609 pencils


| Everartz |

kleenex's picture
41064 pencils

ads do not work for me.

Roger Keynes's picture
Roger Keynes
5498 pencils

Overly simplistic 'solution'... so, lacks any emotional connection.

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Will Think for Salary

Wordfruit's picture
1023 pencils

This ad works for me. Because it's so clean and simple graphically, I think I'd notice it. And I do get an emotional connection -- it easily gets my brain seeing a blind guy without a guide dog trying to find somewhere to relax with his ice cream. I think it's great.

But if it only works like that for a small number of people, then maybe it's not the ad to go for -- and the comments above might suggest it's not working for enough people.

OnepunchMan's picture
7 pencils

Those guys are true genius ! but I hate those sneaky dogs.

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