MIRA Foundation Guide Dogs for the Blind: Park-Ice-cream
MIRA | Guide Dogs for the Blind. Donate at mira.ca
For the blind a simple daily trip can turn into a maze. The MIRA Guide Dogs make sure they get to their destination without ever taking a wrong turn.
Advertising Agency: Publicis, Montreal, Canada
Creative Directors: Nicolas Massey, Carl Robichaud
Conception & Art Direction: Bogdan Truta
Illustrator: Bogdan Truta
Published: April 2012
7 comments
The logo looks like Obey Giant.
Haha that's so true.
www.creativeduck.blogspot.com
meh!!!!
| Everartz |
ads do not work for me.
Overly simplistic 'solution'... so, lacks any emotional connection.
Will Think for Salary
This ad works for me. Because it's so clean and simple graphically, I think I'd notice it. And I do get an emotional connection -- it easily gets my brain seeing a blind guy without a guide dog trying to find somewhere to relax with his ice cream. I think it's great.
But if it only works like that for a small number of people, then maybe it's not the ad to go for -- and the comments above might suggest it's not working for enough people.
Wordfruit Copywriting Blog // Wordfruit Copywriters -- Richard's profile
Those guys are true genius ! but I hate those sneaky dogs.