MIRA Foundation Guide Dogs for the Blind: Park-Ice-cream

MIRA | Guide Dogs for the Blind. Donate at mira.ca

For the blind a simple daily trip can turn into a maze. The MIRA Guide Dogs make sure they get to their destination without ever taking a wrong turn.

Advertising Agency: Publicis, Montreal, Canada
Creative Directors: Nicolas Massey, Carl Robichaud
Conception & Art Direction: Bogdan Truta
Illustrator: Bogdan Truta
Published: April 2012

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vote4pedro's picture
4601 pencils

The logo looks like Obey Giant.

mmackinven's picture
1596 pencils

Haha that's so true.

everartz's picture
7611 pencils


| Everartz |

kleenex's picture
26920 pencils

ads do not work for me.

Roger Keynes's picture
Roger Keynes
5498 pencils

Overly simplistic 'solution'... so, lacks any emotional connection.

Will Think for Salary

Wordfruit's picture
1023 pencils

This ad works for me. Because it's so clean and simple graphically, I think I'd notice it. And I do get an emotional connection -- it easily gets my brain seeing a blind guy without a guide dog trying to find somewhere to relax with his ice cream. I think it's great.

But if it only works like that for a small number of people, then maybe it's not the ad to go for -- and the comments above might suggest it's not working for enough people.

OnepunchMan's picture
7 pencils

Those guys are true genius ! but I hate those sneaky dogs.

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