MIR Black: Keep black strong, 3

Advertising Agency: TBWA\Paris, France
Executive Creative Director / Creative Director: Erik Vervroegen
Copywriter: Benoit Leroux
Art Directors: Benoit Leroux
Art Buyer: Barbara Chevalier
Account Supervisors: François Michel, Nelly Manoukian
3D Designer: Baptiste Masse


Prof's picture
1453 pencils

Cute and all, but not gold-worthy in my opinion.

Quite really.

MCP's picture
231 pencils

Not at all, especially when it was done, same idea and everything before. Can't remember what the product was but it was a bull's face made out of a black wool jersey - also 'keeps black strong'.
Done done done.

DaveAd's picture
16 pencils
Wordnerd's picture
6660 pencils

I like it a lot. this is a cute, entertaining campaign for a detergent that doesn't claim to save the world. well done and i don't see the bulls face you describe is the same idea

flavourfish's picture
125 pencils

A bull in clothing wouldnt be "the same" for me.
I would like to see the ad with the bull. I think this is good and original.

mishkaa's picture
296 pencils

oooo i don't get it.

maybe i am sleepy.....

Vege Pop's picture
Vege Pop
84 pencils

I love the amount of weird stories in these ads!! TBWA/Paris you have done it again!!!

Congrats with the gold in Cannes!

Disco Munky's picture
Disco Munky
3900 pencils

A French agency promoting "Blackness"??....oh wait it's for detergent. They can keep on, keeping on.


Doin' it for the points

Tapper's picture
490 pencils

fking crazy

Strip. Strip. Strip.

Kateter's picture
2029 pencils

the only target this really works for is cannes jury.

for the rest of the general public it's exactly what it's suppose to get rid off: crap.

leaking bucket.'s picture
leaking bucket.
136 pencils

These are great. Nice and fresh.

Does anyone have a link for the "bull" ad?

thirty6chambers's picture
1464 pencils

This is just eye candy. That's it. Not much of an idea here. So they came up with another way to say "keep your clothes looking black" and then did a ton of see-say/pun visuals. Props on the execution though. Shouldn't have won a Gold unless there was some sort of "craft" category...

obladis's picture
298 pencils

Fucking crazy nice and new!

I think this is the best print of the year. Again TBWA/paris create a new lenguage for prints. Congratulation.

slim's picture
1047 pencils

ethereal art direction ... this is the 'Thai SPCA' of 2008

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