MIR Black: Keep black strong, 3

MIR Black: Keep black strong, 3

Advertising Agency: TBWA\Paris, France
Executive Creative Director / Creative Director: Erik Vervroegen
Copywriter: Benoit Leroux
Art Directors: Philippe Taroux, Benoit Leroux
Art Buyer: Barbara Chevalier
Account Supervisors: François Michel, Nelly Manoukian
3D Designer: Baptiste Masse

Your rating: None Average: 5 (12 votes)

Comments

Submitted by Prof on Fri, 2008-06-20 02:07.

Cute and all, but not gold-worthy in my opinion.

MCP's picture
Submitted by MCP on Fri, 2008-06-20 03:25.

Not at all, especially when it was done, same idea and everything before. Can't remember what the product was but it was a bull's face made out of a black wool jersey - also 'keeps black strong'.
Done done done.

Submitted by DaveAd on Fri, 2008-06-20 13:31.

You mean this one?
http://adsoftheworld.com/media/print/henkel_perlana_bull

Submitted by Wordnerd on Fri, 2008-06-20 04:30.

I like it a lot. this is a cute, entertaining campaign for a detergent that doesn't claim to save the world. well done and i don't see the bulls face you describe is the same idea

flavourfish's picture
Submitted by flavourfish on Fri, 2008-06-20 04:30.

A bull in clothing wouldnt be "the same" for me.
I would like to see the ad with the bull. I think this is good and original.

Submitted by mishkaa on Fri, 2008-06-20 05:18.

oooo i don't get it.

maybe i am sleepy.....

Submitted by Vege Pop on Fri, 2008-06-20 08:01.

I love the amount of weird stories in these ads!! TBWA/Paris you have done it again!!!

Congrats with the gold in Cannes!

Submitted by Disco Munky on Fri, 2008-06-20 08:36.

A French agency promoting "Blackness"??....oh wait it's for detergent. They can keep on, keeping on.

"readthiswhileIstareatyourtits"

Submitted by Neimad on Fri, 2008-06-20 08:57.

fking crazy

Strip. Strip. Strip.

Submitted by Kateter on Fri, 2008-06-20 10:58.

the only target this really works for is cannes jury.

for the rest of the general public it's exactly what it's suppose to get rid off: crap.

Submitted by leaking bucket. on Fri, 2008-06-20 12:05.

These are great. Nice and fresh.

Does anyone have a link for the "bull" ad?

That's my first thought...

thirty6chambers's picture
Submitted by thirty6chambers on Fri, 2008-06-20 12:55.

This is just eye candy. That's it. Not much of an idea here. So they came up with another way to say "keep your clothes looking black" and then did a ton of see-say/pun visuals. Props on the execution though. Shouldn't have won a Gold unless there was some sort of "craft" category...

Submitted by obladis on Fri, 2008-06-20 14:57.

Fucking crazy nice and new!

I think this is the best print of the year. Again TBWA/paris create a new lenguage for prints. Congratulation.

Submitted by slim on Mon, 2008-06-23 04:42.

ethereal art direction ... this is the 'Thai SPCA' of 2008