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MIR Black: Keep black strong, 1
Advertising Agency: TBWA\Paris, France
Executive Creative Director / Creative Director: Erik Vervroegen
Copywriter: Benoit Leroux
Art Directors: Philippe Taroux, Benoit Leroux
Art Buyer: Barbara Chevalier
Account Supervisors: François Michel, Nelly Manoukian
3D Designer: Baptiste Masse
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I'm just wondering if these are going to call the real customers attention... I mean house women who buy moat of the these kind of product...
I think they will. Most house wives have kids and are tuned into their children and their toys etc. They will also identify with the daily "battle" they face in keeping their clothes clean and the blacks black.
I like these a lot. Nice and fresh approach to an over-advertised product.
That's my first thought...