39 comments

Guest's picture
Guest

nice!

Guest's picture
Guest

Mmmmmm, cute girl!! got her telephone?

rolling.stone's picture
rolling.stone
2740 pencils

dude why dont u coantact the agency, lol :)

nice ad

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture
Guest

GRAND!!!!!!!!!

Guest's picture
Guest

Are football players known for fighting?
Forced Disconnect.

Emanresu's picture
Emanresu
2150 pencils

Maybe the line could use some reworking? One may argue that war paint comes in many different shapes, sizes and colors. War tribes apply it in preparation for battle. However, with the horizontal dashes under the eyes, I thought football at first too—as would anyone familiar with the sport. In football though, it is seen as something done for mere intimidation. How do you improve upon the ad, especially when the model is so pleasing to the eyes, but the line leaves some like "what?"

Guest's picture
Guest

had exactly the same idea, REJECTED.

Olafski001's picture
Olafski001
1193 pencils

very nice!
soooo simple yet never seen it before

Guest's picture
Guest

luv it vinode!!

mikeelrapido's picture
mikeelrapido
1929 pencils

I love her look! Great foto!

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tamer samy's picture
tamer samy
683 pencils

awesome..

Guest's picture
Guest

The only thing that bothers me is that she has too much make up, You don't put an anti-aging creme on a face all covered with make up

Andrea Afeltra's picture
Andrea Afeltra
96 pencils

Simple and great

Guest's picture
Guest

Good idea. But the retouching/color work on the girls is not great.

maashookshee's picture
maashookshee
414 pencils

idea is great .. i agree the face is funny .. respect

silvi's picture
silvi
4172 pencils

i agree the face most be more natural, without makeup.
But idea is cool, simple and clear.

Guest's picture
Guest

fighting and football are two different sports.
Help me out here??

or do some fighters do this?

Guest's picture
Guest

yes... as one guy (or gal) earlier mentioned, tribal warriors in the past have long used war paint for intimidation or ceremonial purposes.

football adapted it (sports is the closest thing we have to war... except war itself). just look at the All Blacks team and their dance before the game starts.

i think this ad is appropriate, especially since the area under the eyes is a key area where our dark eye rings/eyebags and age show.

Sydney based jake's picture
Sydney based jake
115 pencils

cleave ad, great model shot too.

Guest's picture
Guest

tribal warriors have long since painted their faces to look more intimidating... it's the football folks who have adapted that idea.

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice

enzo.doc's picture
enzo.doc
73 pencils

i got the same idea some years ago for nivea.
my ex creative director failed it...

i hope to meet him when i driving!

everartz's picture
everartz
7611 pencils

excellent! way to go Gulf Marcom!!

| Everartz |

Guest's picture
Guest

Ok, coming from Bahrain, this is not soooo bad.

Guest's picture
Guest

I hope that everyone here are joking.
I think it'terrible...
Fight aging = warrior????

c'monnnnnnn

Juan Cabral's picture
Juan Cabral
709 pencils

Hot model.

***
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Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture
Guest

Nothing new. 3/10

Fony's picture
Fony
11 pencils

hot!

Guest's picture
Guest

u spelled aging wrong

Guest's picture
Guest

excellent work team @ Gulf Marcom

Moosa

Guest's picture
Guest

great!simple and immediate!

Guest's picture
Guest

Yuck! Who is the dude who didn't even bother to brush up the skin detail of the model. u can see clearly the fine hairs near her lips and chin. Well... if they didn't bother giving the model 'a facial' before the shoot... thats the least a designer would have done.

Guest's picture
Guest

Eye black as it's used in modern sports has nothing to do with tribal war paint or intimidation of any kind. It's used under the pretense that it reduces glare from the sun or stadium lights in a player's eyes due to the fact that light is attracted to the dark strips and away from the eyes themselves.

Guest's picture
Guest

What is the name of the model? It's beautiful...

Guest's picture
Guest

Is she mad about ageing? Should we tell women ageing is an enemy? You shouldn't fight ageing. Maybe you could protect yourself from the effects it causes by fighting these effects. Women are crazy all around the world because we keep saing that getting older is bad, is terrible. No one says there is happiness in elderly life. So, if you want to sell a product to correct the "imperfections" life causes naturaly, please, do it without calling women stupid, or creating an image that doesn't get even closer to the way they see the world. Women fightins? Girls with boxe gloves or army lotion painting? That's not much feminine. Their idea of women power is totaly incorrect.
And, by the chance: is she old enough to combat ageing? She is nearly a teenager.

fondafo's picture
fondafo
418 pencils

Great idea!

Temple's picture
Temple
10552 pencils

A 20 year old model fighting anti-ageing. Kill this ad.

AD-rian's picture
AD-rian
261 pencils

I agree with Temple. This ad makes no sense. And what is the football reference for?

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