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Mint Z: Totem

Mint Z: Totem
Your rating: None Average: 7.6 (45 votes)

Improved chewing skill

Advertising Agency: Creative Juice, Indonesia
Chief Creative Officer: Thirasak Tanapatanakul
Creative Director: Wahyu Kentjana
Art Director: Richard Atmadja
Copywriter: Desy Olivya
Graphic Designers: Dewi Simanjuntak, Yusuf Wahyudi, Endra Nur
Photographer: Artli Ali / Anka!
Published: December 2010

15 Comments

JKW's picture 77 pencils
JKW | Fri, 2011-01-28 07:59

The better of the three...

JeffGreenhouse's picture 296 pencils
JeffGreenhouse | Fri, 2011-01-28 08:58
6

Cute. Seems like the trend is to make the copy smaller and smaller and smaller. This one's almost invisible, but at least the visual is so clean that you can spot it and get the whole point.

Jeff Greenhouse | http://www.JeffGreenhouse.com | http://www.201proof.com

naughtsoofamous's picture 6 pencils
naughtsoofamous | Fri, 2011-01-28 09:07

Too clever. Good execution though.

barcreativo.com's picture 2752 pencils
barcreativo.com | Fri, 2011-01-28 11:33

interesting.. i like it

www.barcreativo.com

kleenex's picture 8394 pencils
kleenex | Fri, 2011-01-28 13:03
6

Not bad, but not great.

mr.x's picture 655 pencils
mr.x | Fri, 2011-01-28 13:46

I agree. What is up with the micro-copy? Good idea though.

Roger Keynes's picture 4088 pencils
Roger Keynes | Fri, 2011-01-28 22:14
6

Took a minute... but it got me in.
I love ads that can do that.

Will Think for Salary

vandervader's picture 12 pencils
vandervader | Sat, 2011-01-29 05:08

this one is the best of the three.

shahidali's picture 3864 pencils
shahidali | Sat, 2011-01-29 05:55
7

Like the simplicity of the idea. Wonder how would it have looked had it been kept raw (the way it gets after real chewing). Would the TG connect better?

shahid

jackblack's picture 1462 pencils
jackblack | Sun, 2011-01-30 18:45

Funny. But I couldnt' read the payoff or make out the logo.

Sdb's picture 1374 pencils
Sdb | Mon, 2011-01-31 02:46

lovely

CuriousPencil's picture 4273 pencils
CuriousPencil | Mon, 2011-01-31 05:18

"Chewing skill" is important if you're a child moving to solid food from milk. Chewing as an adult is not a skill. This campaign smacks of desperation, like some client wanting to launch a Hubba Bubba competition to blow the biggest bubble, without the product to back it up.

Gonna mark this down to LostInTranslation. Otherwise it's a whole generation of gullibility, and I'm not quite ready for that just yet.

fotdot's picture 531 pencils
fotdot | Mon, 2011-01-31 06:45

Wow. I really need my grandpa glasses. Cannot read. Not good for this ad.

the_lizard_king's picture 792 pencils
the_lizard_king | Tue, 2011-02-01 03:33
5

Nice concept... A bit stretched but goes with the personality of the product. Great work

And then GOD said...
Let there be creativity!!!

kondensofke's picture 338 pencils
kondensofke | Wed, 2011-02-09 15:43
10

haha, loved it

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