Mint Z: Totem

Mint Z: Totem
Average: 8 (45 votes)

Improved chewing skill

Advertising Agency: Creative Juice, Indonesia
Chief Creative Officer: Thirasak Tanapatanakul
Creative Director: Wahyu Kentjana
Art Director: Richard Atmadja
Copywriter: Desy Olivya
Graphic Designers: Dewi Simanjuntak, Yusuf Wahyudi, Endra Nur
Photographer: Artli Ali / Anka!
Published: December 2010

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15 comments

JKW's picture
169 pencils
JKWFriday, January 28, 2011 - 07:59

The better of the three...

JeffGreenhouse's picture
316 pencils
JeffGreenhouseFriday, January 28, 2011 - 08:58

Cute. Seems like the trend is to make the copy smaller and smaller and smaller. This one's almost invisible, but at least the visual is so clean that you can spot it and get the whole point.

Jeff Greenhouse | http://www.201proof.com | http://www.JeffGreenhouse.com

naughtsoofamous's picture
6 pencils
naughtsoofamousFriday, January 28, 2011 - 09:07

Too clever. Good execution though.

barcreativo.com's picture
2752 pencils
barcreativo.comFriday, January 28, 2011 - 11:33

interesting.. i like it

www.barcreativo.com

kleenex's picture
15924 pencils
kleenexFriday, January 28, 2011 - 13:03

Not bad, but not great.

mr.x's picture
823 pencils
mr.xFriday, January 28, 2011 - 13:46

I agree. What is up with the micro-copy? Good idea though.

Roger Keynes's picture
5405 pencils
Roger KeynesFriday, January 28, 2011 - 22:14

Took a minute... but it got me in.
I love ads that can do that.

Will Think for Salary

vandervader's picture
12 pencils
vandervaderSaturday, January 29, 2011 - 05:08

this one is the best of the three.

shahidali's picture
4056 pencils
shahidaliSaturday, January 29, 2011 - 05:55

Like the simplicity of the idea. Wonder how would it have looked had it been kept raw (the way it gets after real chewing). Would the TG connect better?

shahid

jackblack's picture
1822 pencils
jackblackSunday, January 30, 2011 - 18:45

Funny. But I couldnt' read the payoff or make out the logo.

Sdb's picture
1374 pencils
SdbMonday, January 31, 2011 - 02:46

lovely

CuriousPencil's picture
4317 pencils
CuriousPencilMonday, January 31, 2011 - 05:18

"Chewing skill" is important if you're a child moving to solid food from milk. Chewing as an adult is not a skill. This campaign smacks of desperation, like some client wanting to launch a Hubba Bubba competition to blow the biggest bubble, without the product to back it up.

Gonna mark this down to LostInTranslation. Otherwise it's a whole generation of gullibility, and I'm not quite ready for that just yet.

fotdot's picture
663 pencils
fotdotMonday, January 31, 2011 - 06:45

Wow. I really need my grandpa glasses. Cannot read. Not good for this ad.

the_lizard_king's picture
1228 pencils
the_lizard_kingTuesday, February 1, 2011 - 03:33

Nice concept... A bit stretched but goes with the personality of the product. Great work

And then GOD said...
Let there be creativity!!!

kondensofke's picture
348 pencils
kondensofkeWednesday, February 9, 2011 - 15:43

haha, loved it