Advertisement

Totem

Published/Aired: 
December 2010
Description: 

Photographer: Artli Ali / Anka!

Improved chewing skill

Advertising Agency: Creative Juice, Indonesia
Chief Creative Officer: Thirasak Tanapatanakul
Creative Director: Wahyu Kentjana
Art Director: Richard Atmadja
Copywriter: Desy Olivya
Graphic Designers: Dewi Simanjuntak, Yusuf Wahyudi, Endra Nur

Comments (15)

Log in or register to post comments

Highest Rated

kondensofke's picture
kondensofke
Activity Score 336

haha, loved it

JKW's picture
JKW
Activity Score 227

The better of the three...

JeffGreenhouse's picture
JeffGreenhouse
Activity Score 310

Cute. Seems like the trend is to make the copy smaller and smaller and smaller. This one's almost invisible, but at least the visual is so clean that you can spot it and get the whole point.

naughtsoofamous's picture
naughtsoofamous
Activity Score 6

Too clever. Good execution though.

luispiter's picture
luispiter
Activity Score 2756

interesting.. i like it

kleenex's picture
kleenex
Activity Score 44639

Not bad, but not great.

mr.x's picture
mr.x
Activity Score 998

I agree. What is up with the micro-copy? Good idea though.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Took a minute... but it got me in.
I love ads that can do that.

The Jobless Writer
Will Think for Salary

vandervader's picture
vandervader
Activity Score 12

this one is the best of the three.

shahidali's picture
shahidali
Activity Score 4069

Like the simplicity of the idea. Wonder how would it have looked had it been kept raw (the way it gets after real chewing). Would the TG connect better?

shahid

jackblack's picture
jackblack
Activity Score 2355

Funny. But I couldnt' read the payoff or make out the logo.

Sdb's picture
Sdb
Activity Score 1362

lovely

CuriousPencil's picture
CuriousPencil
Activity Score 4225

"Chewing skill" is important if you're a child moving to solid food from milk. Chewing as an adult is not a skill. This campaign smacks of desperation, like some client wanting to launch a Hubba Bubba competition to blow the biggest bubble, without the product to back it up.

Gonna mark this down to LostInTranslation. Otherwise it's a whole generation of gullibility, and I'm not quite ready for that just yet.

fotdot's picture
fotdot
Activity Score 673

Wow. I really need my grandpa glasses. Cannot read. Not good for this ad.

the_lizard_king's picture
the_lizard_king
Activity Score 1257

Nice concept... A bit stretched but goes with the personality of the product. Great work

And then GOD said...
Let there be creativity!!!

kondensofke's picture
kondensofke
Activity Score 336

haha, loved it

Advertisement