Mint Z: Totem

Improved chewing skill

Advertising Agency: Creative Juice, Indonesia
Chief Creative Officer: Thirasak Tanapatanakul
Creative Director: Wahyu Kentjana
Art Director: Richard Atmadja
Copywriter: Desy Olivya
Graphic Designers: Dewi Simanjuntak, Yusuf Wahyudi, Endra Nur
Photographer: Artli Ali / Anka!
Published: December 2010

15 comments

JKW's picture
JKW
227 pencils

The better of the three...

JeffGreenhouse's picture
JeffGreenhouse
310 pencils

Cute. Seems like the trend is to make the copy smaller and smaller and smaller. This one's almost invisible, but at least the visual is so clean that you can spot it and get the whole point.

naughtsoofamous's picture
naughtsoofamous
6 pencils

Too clever. Good execution though.

luispiter's picture
luispiter
2756 pencils

interesting.. i like it

kleenex's picture
kleenex
28016 pencils

Not bad, but not great.

mr.x's picture
mr.x
952 pencils

I agree. What is up with the micro-copy? Good idea though.

Roger Keynes's picture
Roger Keynes
5498 pencils

Took a minute... but it got me in.
I love ads that can do that.

Will Think for Salary

vandervader's picture
vandervader
12 pencils

this one is the best of the three.

shahidali's picture
shahidali
4063 pencils

Like the simplicity of the idea. Wonder how would it have looked had it been kept raw (the way it gets after real chewing). Would the TG connect better?

shahid

jackblack's picture
jackblack
2261 pencils

Funny. But I couldnt' read the payoff or make out the logo.

Sdb's picture
Sdb
1364 pencils

lovely

CuriousPencil's picture
CuriousPencil
4227 pencils

"Chewing skill" is important if you're a child moving to solid food from milk. Chewing as an adult is not a skill. This campaign smacks of desperation, like some client wanting to launch a Hubba Bubba competition to blow the biggest bubble, without the product to back it up.

Gonna mark this down to LostInTranslation. Otherwise it's a whole generation of gullibility, and I'm not quite ready for that just yet.

fotdot's picture
fotdot
673 pencils

Wow. I really need my grandpa glasses. Cannot read. Not good for this ad.

the_lizard_king's picture
the_lizard_king
1259 pencils

Nice concept... A bit stretched but goes with the personality of the product. Great work

And then GOD said...
Let there be creativity!!!

kondensofke's picture
kondensofke
338 pencils

haha, loved it

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