Mint Vinetu Bookstore: Become Someone Else, 4
Become Someone Else. Pick your hero at Mint Vinetu
Advertising Agency: Love Agency, Vilnius, Lithuania
Creative Director: Tomas Ramanauskas
Art Director: Gediminas Saulis
Copywriter: Tomas Ramanauskas
Photographer: Cyclopes-Photo.com
Published: April 2011


20 Comments
ok but they could have chosen a more realistic perspective for this. no one is THAT nearsighted
i agree, this seems to refers a vision problems =(
spot on wordnerd
commenting just to gather more pencils:-)
ultra yawn
Quite really.
Ultra cool
nobody read the book closer like this. if you don't have ultra hypermetropic.
exists already =/
Lp Gatti
Done for a newspaper some years ago.
getting very good scores for an old idea...
not bad, but just kinda old
like the idea
ultra done
Like the concept
Dislike the execution... seen it so many times before
http://www.coloribus.com/admirror/two-photos-as-one/11297555/
Okey, just okey
I love all the ads.
Its like in the movies, when you dont wanna be seen and hide your face in a book. Copy says that too.
Works for me.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
similar to this :
http://www.joelapompe.net/2007/10/23/sleeveface-recycled-tete-a-tete/
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe
Done before. Same concept and same execution (this time with a more realistic perspective):
http://adsoftheworld.com/media/print/rbs_tv_woman
done yet. but this time, well done.
To make an existent execution look better is not a virtue in advertising.