Mint Vinetu Bookstore: Become Someone Else, 4

Become Someone Else. Pick your hero at Mint Vinetu

Advertising Agency: Love Agency, Vilnius, Lithuania
Creative Director: Tomas Ramanauskas
Art Director: Gediminas Saulis
Copywriter: Tomas Ramanauskas
Photographer: Cyclopes-Photo.com
Published: April 2011

21 comments

Wordnerd's picture
Wordnerd
6660 pencils

ok but they could have chosen a more realistic perspective for this. no one is THAT nearsighted

alejorojas's picture
alejorojas
93 pencils

i agree, this seems to refers a vision problems =(

Jupiter's picture
Jupiter
547 pencils

spot on wordnerd

commenting just to gather more pencils:-)

Prof's picture
Prof
1453 pencils

ultra yawn

Quite really.

atb2005's picture
atb2005
13567 pencils

Ultra cool

tutsi kimiyancek's picture
tutsi kimiyancek
6 pencils

nobody read the book closer like this. if you don't have ultra hypermetropic.

lpgatti's picture
lpgatti
331 pencils

exists already =/

Lp Gatti

esteb's picture
esteb
673 pencils

Done for a newspaper some years ago.

Olafski001's picture
Olafski001
1193 pencils

getting very good scores for an old idea...
not bad, but just kinda old

chanderjoshi's picture
chanderjoshi
153 pencils

like the idea

Glut's picture
Glut
3947 pencils

ultra done

CreativeNinja's picture
CreativeNinja
133 pencils

Like the concept
Dislike the execution... seen it so many times before

http://www.coloribus.com/admirror/two-photos-as-one/11297555/

BART1234's picture
BART1234
58 pencils

Okey, just okey

kleenex's picture
kleenex
34135 pencils

I love all the ads.

NataliaLima's picture
NataliaLima
1380 pencils

Its like in the movies, when you dont wanna be seen and hide your face in a book. Copy says that too.

Billoughsby's picture
Billoughsby
5091 pencils

Works for me.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

goranflr's picture
goranflr
259 pencils

Done before. Same concept and same execution (this time with a more realistic perspective):

http://adsoftheworld.com/media/print/rbs_tv_woman

gbl's picture
gbl
451 pencils

done yet. but this time, well done.

goranflr's picture
goranflr
259 pencils

To make an existent execution look better is not a virtue in advertising.

Sammessi10's picture
Sammessi10
2 pencils

Alright okay cool

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