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Become Someone Else, 1

Agency: 
Published/Aired: 
April 2011
Description: 

Photographer: Cyclopes-Photo.com

Become Someone Else. Pick your hero at Mint Vinetu

Advertising Agency: Love Agency, Vilnius, Lithuania
Creative Director: Tomas Ramanauskas
Art Director: Gediminas Saulis
Copywriter: Tomas Ramanauskas

Comments (9)

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Highest Rated

RandomRoamer's picture
RandomRoamer
Activity Score 42

Seen it before - but still like it.

Think it would have been better if they used foreground perspective so that it looked like the person really was reading and not just shoving their head inside the book.

carlo's picture
carlo
Activity Score 163

this is the best of 'em all... hahaha really nice.

_____

Because great designs need no further explanation.

Themadartist1972's picture
Themadartist1972
Activity Score 325

i think i have seen it before but i don't remember the headline. still a good campaign and art direction

Adwait's picture
Adwait
Activity Score 29

Do such ads work?

i agree that the approach, execution and copy are bang on, but would you pick up a book up because you want to be someone else?

I wouldn't.

The campaign's fun, but i doubt it would result in any real sales. Apologies if I'm being the party pooping client, but wasn't it David Ogilvy who said "Sell or..."

adbot's picture
adbot
Activity Score 42

Adwait, I imagine the ads are attempting to attract people who already read, to that specific bookstore. I read everyday but I don't read fiction so the ads don't strike me. However, my wife is an avid fiction reader and I know that, when she's involved in a book, she identifies heavily with the main character—this is what good writing does and Mint Vinetu specializes in CLassic Literature (very good writing). So I think this series is spot on, it speaks to people who will understand the sentiment and associate that feeling with Mint Vinetu.

There's another shot at the ads here: http://www.ibelieveinadv.com/2011/04/20071/

Billoughsby's picture
Billoughsby
Activity Score 5144

Maybe the proximity of page to face should tell us that this is more symbolic than literal -- about assuming another life, and not about looking at type on a page.

Anyway, it's simple and stylish. Admirably achieved.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

joelapompe's picture
joelapompe
Activity Score 3830
goranflr's picture
goranflr
Activity Score 259
asenyo's picture
asenyo
Activity Score 64

done a thousand times!

RandomRoamer's picture
RandomRoamer
Activity Score 42

Seen it before - but still like it.

Think it would have been better if they used foreground perspective so that it looked like the person really was reading and not just shoving their head inside the book.

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