Mint Vinetu: Become Someone Else, 1

Become Someone Else. Pick your hero at Mint Vinetu


Advertising Agency: Love Agency, Vilnius, Lithuania
Creative Director: Tomas Ramanauskas
Art Director: Gediminas Saulis
Copywriter: Tomas Ramanauskas

April 2011


carlo's picture
163 pencils

this is the best of 'em all... hahaha really nice.


Because great designs need no further explanation.

Themadartist1972's picture
325 pencils

i think i have seen it before but i don't remember the headline. still a good campaign and art direction

Adwait's picture
29 pencils

Do such ads work?

i agree that the approach, execution and copy are bang on, but would you pick up a book up because you want to be someone else?

I wouldn't.

The campaign's fun, but i doubt it would result in any real sales. Apologies if I'm being the party pooping client, but wasn't it David Ogilvy who said "Sell or..."

adbot's picture
42 pencils

Adwait, I imagine the ads are attempting to attract people who already read, to that specific bookstore. I read everyday but I don't read fiction so the ads don't strike me. However, my wife is an avid fiction reader and I know that, when she's involved in a book, she identifies heavily with the main character—this is what good writing does and Mint Vinetu specializes in CLassic Literature (very good writing). So I think this series is spot on, it speaks to people who will understand the sentiment and associate that feeling with Mint Vinetu.

There's another shot at the ads here:

Billoughsby's picture
5144 pencils

Maybe the proximity of page to face should tell us that this is more symbolic than literal -- about assuming another life, and not about looking at type on a page.

Anyway, it's simple and stylish. Admirably achieved.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

goranflr's picture
259 pencils
asenyo's picture
64 pencils

done a thousand times!

RandomRoamer's picture
42 pencils

Seen it before - but still like it.

Think it would have been better if they used foreground perspective so that it looked like the person really was reading and not just shoving their head inside the book.

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