17 comments

k_lounge's picture
k_lounge
20 pencils

Forced .. a student can do better!

Big Friendly Monster 822's picture
Big Friendly Mo...
159 pencils

A student don't have to deal with target audiences, clients, requirements & etc, and have all the freedom to play with. so welcome to reality unless it's a great client and with unconservative mindsets. ask them to bring out an ad and i bet they can produce a great one even with the same brief but without any constraints. creative's rules! but sometimes due to constraints...

bknowlden's picture
bknowlden
3647 pencils

Sounds defensive. You didn't create this little gem did you? You do make a valid point about the constraints an agency has, but that is NO excuse for the horrible execution. I've had some tough clients before, but no one ever asks for something that is as executionally bad as this.

Big Friendly Monster 822's picture
Big Friendly Mo...
159 pencils

Sorry! but maybe your clients aren't as tough like ours...I never say me but it's always teamwork, a team. We proposed brilliant stuffs...but well, sad to say they actually asked for an idea and execution as this. Argh! But dealing with the singaporean government, there's alot of crappy shit with the "system", and things may go real messy for the ministers. And i can go on n on and writing a whole story book for you about the reasons of constraints. But hope it answers all your questions. But we would like more constructive comments(speaking to all) rather than critisising ppl's creatives (in general), for this site wasn't build for that kind of feedbacks which i would believe. cheers!

Big Friendly Monster 822's picture
Big Friendly Mo...
159 pencils

A student don't have to deal with target audiences, clients, requirements & etc, and have all the freedom to play with. so welcome to reality unless it's a great client and with unconservative mindsets. ask them to bring out an ad and i bet they can produce a great one even with the same brief but without any constraints. creative's rules! but sometimes due to constraints...

troubadour's picture
troubadour
20 pencils

k_lounge is totally right

zapata's picture
zapata
14 pencils

appalling

like_duh's picture
like_duh
88 pencils

stab me

Big Friendly Monster 822's picture
Big Friendly Mo...
159 pencils

come down and i dun mind helping you with it =) i would rather shoot and blow your brains than stabbing. stabbing are for bitches! unless ur one..

Fab Fab's picture
Fab Fab
26 pencils

Wow...Just like the movie...-Superbad-

bknowlden's picture
bknowlden
3647 pencils

Awful retouching, idea is pretty forced and I agree most students could do better. I can't believe this actually ran !

Big Friendly Monster 822's picture
Big Friendly Mo...
159 pencils

Well, too bad we all agree that it can be all better but sometimes you got to see the target audiences you're communicating with and worsely their government as the client and the "system". if u catch my drift.

biabitch's picture
biabitch
298 pencils

yes there are real world realities to deal with..and this could be a victim of tooany requirements.

but still they submitted this series to ads of the world. so someone thought this was great creative material. and that is what we ae criticizing.

Big Friendly Monster 822's picture
Big Friendly Mo...
159 pencils

totally, agree on the submission part, but critizing isn't going to make any difference. I think it would be wiser to give a constructive comment compared to making a mockery of any creative's work.

Silverchariot's picture
Silverchariot
2 pencils

I got to agree that this is not very well executed or done .... but i am not surprise, as this kinda mediocre work is very common with the government sector in singapore due to the mindset of the higher management being conservative and not open. But still ... its no excuse for the creatives to churn out this kinda work, if all the creatives in singapore has to succumb to the ruling of higher management and just do what they want .. why dont they just get a student to do the work ? probably get the same results at a much more lower rate ... Agencies are there for a reason, to offer expert advice .. but whether the client take the advice or not, its still our job to execute the idea properly and professionally.

hackkillah's picture
hackkillah
4 pencils

Hey Friendly Monster. I am not blaming you for the sucky client. BUT like they always say. Only show your best. You are asking for it by posting that here man. Like K-Lounge was saying. A student can do better based on what HE sees man. So I suggest, if you can't take criticism, you either, 1. DON"T ever show it in public. or 2. Make sure next time you do an ad sooo good that they can't say anything bad about it. You think if David Droga was to put his ad here anyone would say a student's ad is better? Think again.

thosefarkers's picture
thosefarkers
23 pencils

sum1 at here need a deep education...hmmm.....
coz they k think things so easily... and even never dare to show their works...
but they thought they r judges...so funny...hahahaha.

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