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Ministry of Health, Portugal: Campaign Against Cholesterol, Lego
Don’t Play With Your Health. Check Your Cholesterol.
High blood cholesterol is one of the major causes of heart diseases and strokes. There are no symptoms. Testing is the only way to find out. Talk to your doctor.
Ministry of Health.
Advertising Agency: McCann, Portugal
Copywriter: Fabio Seidl
Art Director: Diogo Mello
Creative Directors: Diogo Anahory, José Carlos Bomtempo
Production: Nuno Calado
Photo: Platinum
Ilustration: Platinum
Account: Ana Pedroso
Client: Francisco George
Media: Press and Outdoor
Comments
The hell is going on here?
oh mememe! pick me!....... apparently legos
No matter how well you dress it up, a bad pun is still a bad pun.
Nicely executed though...
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brandon
www.brandonknowlden.com
You guys have got the wrong analogy.
You don't play with your health like lego.
You play with your life like Russian roullette.
For God's sake this is way off the mark.
All that hard work on the execution for nothing.
Agreed. Perhaps a better execution would be a LEGO heart with pieces missing on a white background. It's about cholesterol afetr all. More direct. This seems like an excuse to do Photoshop (though well done photoshop)
The production looks good, but... the idea is just not there.
play...legos get it? this is not good. seems like a college student's first thought. i hope that's the creative director in the hospital bed.
How dumb does this comes across?
"It's Mabo. It's land rights. It's the VIBE, your honour!"
Punny, but it looks fantastic.
I liked those two (this one and the toy room): they are fresh, got a good execution and a copy that got right there. The only thing I didnt get was some of those comments that sounds like clients talking. "I don't like the Legos" and stuff..Come on! :)
g o o o d because this old man seemed to be sick
Oh, my! i think I've finally lost my senses... I can't seem to figure out this ad... now I'm getting paranoid... maybe I HAVE lost my senses! HELP!!!
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Most times, worst enemies used to be best friends...
fleur
mmmm... is copy only misleading or concept!!!!
they r saying dont play wid ur health like kids play wid these games..
just lame. just lame. just LAME.
creative chaos
It sucks really bad! Worse campaign in these last five days. No doubt.
I think we should appreciate the effort and pay some more attention to the message, high cholesterol makes many victims. The way we eat these days is crushing us down... That's the main point here. Sure, it's not a perfect campaign but it's the message that counts. I know my mom has it and now she is taking generic lipitor to better control it. People who know that have this problems will pay attention to that campaign...
Has it occured to you that the idea of "Don't play... " may be stronger, better or more literal in Portugese, and that the reason you find it far fetched is bacause you are referring to the english translation?
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