Ministry of Health, Portugal: Campaign Against Cholesterol, Lego

Don’t Play With Your Health. Check Your Cholesterol.
High blood cholesterol is one of the major causes of heart diseases and strokes. There are no symptoms. Testing is the only way to find out. Talk to your doctor.
Ministry of Health.

Advertising Agency: McCann, Portugal
Copywriter: Fabio Seidl
Art Director: Diogo Mello
Creative Directors: Diogo Anahory, José Carlos Bomtempo
Production: Nuno Calado
Photo: Platinum
Ilustration: Platinum
Account: Ana Pedroso
Client: Francisco George
Media: Press and Outdoor

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19 comments

SummerA's picture
SummerA
154 pencils

The hell is going on here?

klaussnow's picture
klaussnow
1677 pencils

oh mememe! pick me!....... apparently legos

... its already been done...

filetomiah's picture
filetomiah
2 pencils

No matter how well you dress it up, a bad pun is still a bad pun.

bknowlden's picture
bknowlden
3647 pencils

Nicely executed though...

leftfield's picture
leftfield
165 pencils

You guys have got the wrong analogy.

You don't play with your health like lego.

You play with your life like Russian roullette.

For God's sake this is way off the mark.

All that hard work on the execution for nothing.

bubblestheclownfish's picture
bubblestheclownfish
615 pencils

Agreed. Perhaps a better execution would be a LEGO heart with pieces missing on a white background. It's about cholesterol afetr all. More direct. This seems like an excuse to do Photoshop (though well done photoshop)

Fractal Rene's picture
Fractal Rene
65 pencils

The production looks good, but... the idea is just not there.

sloppy4's picture
sloppy4
1496 pencils

play...legos get it? this is not good. seems like a college student's first thought. i hope that's the creative director in the hospital bed.

Rog's picture
Rog
6094 pencils

How dumb does this comes across?

"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

Boony wants a beer's picture
Boony wants a beer
380 pencils

Punny, but it looks fantastic.

ron's picture
ron
2 pencils

I liked those two (this one and the toy room): they are fresh, got a good execution and a copy that got right there. The only thing I didnt get was some of those comments that sounds like clients talking. "I don't like the Legos" and stuff..Come on! :)

afzal hossain's picture
afzal hossain
12 pencils

g o o o d because this old man seemed to be sick

brandsurgeon's picture
brandsurgeon
693 pencils

Oh, my! i think I've finally lost my senses... I can't seem to figure out this ad... now I'm getting paranoid... maybe I HAVE lost my senses! HELP!!!
---

Most times, worst enemies used to be best friends...

Fleur0379's picture
Fleur0379
32 pencils

fleur
mmmm... is copy only misleading or concept!!!!

fleur

preeti_dhata's picture
preeti_dhata
85 pencils

they r saying dont play wid ur health like kids play wid these games..
just lame. just lame. just LAME.

simone's picture
simone
187 pencils

It sucks really bad! Worse campaign in these last five days. No doubt.

Clint's picture
Clint
53 pencils

Has it occured to you that the idea of "Don't play... " may be stronger, better or more literal in Portugese, and that the reason you find it far fetched is bacause you are referring to the english translation?

Guest's picture
Guest

I find it very clever, as dont play with your health like children play with lego, very good!

cpaige88's picture
cpaige88
170 pencils

Nahhhh, I've already seen so many of these - serious or adult issues put in a child's world. Snooze! Plus it doesn't even work that well, I don't think.....

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