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Ministry of Health, Portugal: Campaign Against Cholesterol, Doctor Teddy Bear
Don’t Play With Your Health. Check Your Cholesterol.
High blood cholesterol is one of the major causes of heart diseases and strokes. There are no symptoms. Testing is the only way to find out. Talk to your doctor.
Ministry of Health.
Advertising Agency: McCann, Portugal
Copywriter: Fabio Seidl
Art Director: Diogo Mello
Creative Directors: Diogo Anahory, José Carlos Bomtempo
Production: Nuno Calado
Photo: Platinum
Ilustration: Platinum
Account: Ana Pedroso
Client: Francisco George
Media: Press and Outdoor
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Comments
Nice visuals, don't like concept...
what? why is it a little childs bedroom, but the woman is much older??? it doesn't really make sense.
if you go to doctor, could be a funny experience, visit your doctor.
jejejejeje.
Luke, the force is not with you. 4/10
These are really well made, Iike them a lot. (ok maybe its a bit of a strecht but the concept is clear) Why do you all hate this?
weird logic. the visual communicates 'you are too old for the hospital'. it has nothing to do with cholesterol.
the visual needs explaining, that's why this ad isnt' working as well as it should. if it's going to tell a story, it should be crystal clear what it's about.
due to the confusing visual, i must say, if i had four thumbs, they would all be turned down.
yes, i kinda agree. while the production is nice and crisp, the idea in the execution is not so clear.
umbee.com
Ouch! Four thumbs would seriously distort your beauty... I think.
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Most times, worst enemies used to be best friends...
they're trying to say "don't play with your health" by showing toy things as medical. Whatever, it's formulaic.
whwhwhaaaaaaaahaha, all of THAT for: dont play with your health? too much
http://shut.elmota.com
Jeez - talk about stretching a pun! That's painful! A grown woman with a teddy bear would be a groaner of an execution. This is 10X worse.
sensational execution.
Diabolical idea.
They should have used clip art and blown the rest of the budget elsewhere.
'A' for (unnecessary) effort.
Good art direction. kinda Lachapelle for kids.
Silly.
Off target.
Expected.
As soon as the word 'play' appears in the brief...
we get teddys, soft irons and toy stoves.
Nope.
"It's Mabo. It's land rights. It's the VIBE, your honour!"
Correct.
Rog.
Bang-on.
Again.
Short sentences.
They're good.
Yep.
Amazing artwork. The copy is straight and direct to the point. And also, government ads usually sucks, but this campaign got a modern approach. Very good work.
hushhhhhhhh .. good work!!
I think for anyone who has children and understands how children go through life without worries, will make the connection here. Children can play games which involve situations like this, - even games where people are dying - but it's all just a game. Insert an adult into the situation, someone obviously not doing well, and you change the whole story. You realize that as an adult you can't put yourself in a situation like this with the naivity of a child.
These ads work for the demographic.
I have the feeling that many of the members here are too young to be able to put themselves into the situation, and that's a pity. One has to be able to empathize with the demographic to whom these ads are directed. Otherwise how do you create ads for a certain group.
alot of effort put in for not much gain.
Artwork is great. Concept is slightly misleading.
umm the concept is good but this ad is not more informative
fleur
great art direction. nice visuals. copy is misleading.
Bad both in terms of strategy and creative execution.
It's a pun, people. That's never good.
It sucks really bad! Worse campaign in these last five days. No doubt.