Minicuotas Ribeiro: Pieces, Radio

Have what you want, in tiny payments.

Advertising Agency: Dentsu, Buenos Aires, Argentina
Creative Directors: Walter Onorato, Diego Duprat
Art Directors: Walter Onorato, Julio Ortellao, Natalia Zaidman
Copywriter: Diego Duprat
Illustrator: Steady Lab
Published: March 2010

13 comments

morse's picture
morse
15910 pencils

This suggest I will get the product piece by piece which isn't something I want. Visual is interesting. Reminds me of this Harley Davidson campaign. http://adsoftheworld.com/media/print/harley_davidson_keith_red

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Boxey's picture
Boxey
8885 pencils

Instantly reminded me of the same campaign.

Guest's picture
Guest

being that literal instantly qualifies you as an excellent junior account-executive intern assistant.

CuriousPencil's picture
CuriousPencil
4227 pencils

Couldn't have said it better myself. Wonder if the idea comes with coffee when I want it, and "No, I'm going to stay late to do some filing" ?

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Yeah it's one of those "not entirely new" ideas but merely a new sort of communication with the idea. I do like it, but that's it.

Anonymous Author's picture
Anonymous Author
1541 pencils

Hats off to the Harley Davidson ad.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture
Guest

Harley Davidson = Customize your motorcycle. Minicuotas Ribeiro = Pay the products in tiny payments. Like $100 / 10 month = $10 a month.
People are so stupid to understand.

Boxey's picture
Boxey
8885 pencils

We get that the strategy is different. But the visual device is so similar that it feels like a rip.

Boxey's picture
Boxey
8885 pencils

That doesn't necessarily mean you stole the visual idea, just that someone else got there first.

kgeiger's picture
kgeiger
7092 pencils

It's a visually interesting series of advets, for whatever that's worth...
http://thingsorganizedneatly.tumblr.com/

Shingo's picture
Shingo
406 pencils

idea is very nice, visual interesting

shutupandgrind's picture
shutupandgrind
27 pencils

Love the idea, you just used the wrong products to execute it with. The kitchen appliances makes sense, the bike and the stereo doesn't. Obviously people are gonna want their stereo in one piece. I get that it's for effect, but it just doesn't work at the moment. With another execution, I think this could potentially be a great campaign.

Guest's picture
Guest

Even before the Harley ad, basically the same concept was done with an awesome photo of a US Air Force jet parked on the tarmac with all of it's bombs, missiles and ammo laid out in front of it.
This is old.

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