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Mini: Wilder than you think
Advertising Agency: Brickman, Ramat Gan, Israel
Creative Director: Yotam Sharon
Art Director: Yotam Sharon
Copywriter: Oren Meir
Illustrator: Max Shestakov
Photographer: Shay Afgin
Published: July 2007
Comments
It's a long time we havn't see horses when it comes to cars...
(edit: ...i'm not sure of my english...)
ah... poor mini...
ride my lil` pony*
hi,
its good
thanks
glad you like it
oren meir
Ask a car frik to find out what powerful pickup car really feels.Definately not like a wild horse.
Again strokes of a creative persons fantesy.
Don't see how it helps in selling the car.
http://www.navinharish.org
come on jews... digging the idea not digging for the salomon temple ..fuckers
It is sad to find in a such great website a small racist like you!
take your comments to ihatemyself.com
mini = 1 ch ?
*sucks
It is very nice
It is kinda cool...but this advertising technique has been done though not to death...O & M Jo'burg did something similar last year for the VW Golf 5...they strapped the car with a wild dog's leash.
I don't know...when i think of Mini i think of this amazing brand that allows you to create some fun fresh thinking that we've seen from the likes of Jung von Matt, Tbwa Singapore, Butler Shine, Stern & Partners & Crispin Porter + bogusky. I don't get that from this ad.
The same ad has been done by Ogilvy SA for VW a couple of years back.
Dalbir
www.AdOfDaMonth.com
Obvious and badly retouched.
Mini has a tradition of making creative and intelligent communication. this is neither.
fede
Dumber than you think.
this ad is worse than herpes.
I vote your comment the winner here.
:)
horripilantemete horrible
Oh I see, the car is Hannibal Lecter, but not as cool!
Done better with a close up on the jaguar emblem on a choke chain.
Es lamentable. Esto no puede haber publicado nunca. Ni un estudiante puede hacer esto. Pobre Mini.
Correct me if i'm wrong, but aren't they a front wheel drive car?
Sigh.
It's not BAD, but... come on, you've got MINI. MINI, man! One of the most fun brands in the world! Don't you guys have award annuals? Haven't you seen the stuff they've done elsewhere? Is this even close?
Now, like I said, it's not bad. It works. It even jives with MINI's identity. But it's a 5-minute idea. If I were you, I'd want an idea that Alex Bogusky himself would sign off on, and I'd've KILLED myself till I was confident I had it.
Just not feeling it - and I own one. A MINI is not about power. A so-so visual with a rather literal headline to worsen it. Sorry, maybe I'm just having a bad day.
Now everyone's a CD.
Who's the target? S&M aficionados?
Mini is just for a simple ride not power horses ride.
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