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Brainsugar's picture
1580 pencils

It's a long time we havn't see horses when it comes to cars...

(edit: ...i'm not sure of my english...)

Corbeen's picture
1070 pencils

ah... poor mini...

Jarne von Wolfsburg's picture
Jarne von Wolfsburg
264 pencils

ride my lil` pony*

vijumk's picture
12 pencils

its good

oren8234's picture
37 pencils

glad you like it
oren meir

atool's picture

Ask a car frik to find out what powerful pickup car really feels.Definately not like a wild horse.
Again strokes of a creative persons fantesy.

picturejockey's picture
658 pencils

Don't see how it helps in selling the car.

mini's picture

come on jews... digging the idea not digging for the salomon temple ..fuckers

igal.ez's picture
36 pencils

It is sad to find in a such great website a small racist like you!

kc_brock's picture
703 pencils

take your comments to


john2france's picture

mini = 1 ch ?

vimal's picture
8 pencils

It is very nice

Shaka_Zulu's picture
116 pencils

It is kinda cool...but this advertising technique has been done though not to death...O & M Jo'burg did something similar last year for the VW Golf 5...they strapped the car with a wild dog's leash.

Now... inspire me!

marco's picture
118 pencils

I don't know...when i think of Mini i think of this amazing brand that allows you to create some fun fresh thinking that we've seen from the likes of Jung von Matt, Tbwa Singapore, Butler Shine, Stern & Partners & Crispin Porter + bogusky. I don't get that from this ad.

Dalbir Singh's picture
Dalbir Singh
552 pencils

The same ad has been done by Ogilvy SA for VW a couple of years back.

Chico Ribeiro's picture
Chico Ribeiro
160 pencils

Obvious and badly retouched.

pverde2000's picture
53 pencils

Mini has a tradition of making creative and intelligent communication. this is neither.

fersvax's picture
1237 pencils

Dumber than you think.


Spanky's picture
4898 pencils

this ad is worse than herpes.

ellehcimeo's picture
3522 pencils

I vote your comment the winner here.

San Pateste's picture
San Pateste
139 pencils

horripilantemete horrible

Lobo's picture

Oh I see, the car is Hannibal Lecter, but not as cool!

Ed Mintone's picture
Ed Mintone
585 pencils

Done better with a close up on the jaguar emblem on a choke chain.

PedroG's picture

Es lamentable. Esto no puede haber publicado nunca. Ni un estudiante puede hacer esto. Pobre Mini.

Spaz's picture

Correct me if i'm wrong, but aren't they a front wheel drive car?

laylowmoe's picture
328 pencils


It's not BAD, but... come on, you've got MINI. MINI, man! One of the most fun brands in the world! Don't you guys have award annuals? Haven't you seen the stuff they've done elsewhere? Is this even close?

Now, like I said, it's not bad. It works. It even jives with MINI's identity. But it's a 5-minute idea. If I were you, I'd want an idea that Alex Bogusky himself would sign off on, and I'd've KILLED myself till I was confident I had it.

EDvert's picture
36 pencils

Just not feeling it - and I own one. A MINI is not about power. A so-so visual with a rather literal headline to worsen it. Sorry, maybe I'm just having a bad day.

Javan Onguru's picture
Javan Onguru
9 pencils

Who's the target? S&M aficionados?

Saab belts's picture
Saab belts

Mini is just for a simple ride not power horses ride.

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