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Mini: Vending machine
Let's motor.
Agency: Crispin Porter + Bogusky
Creative Director: Andrew Keller
Art Directors: Kat Morris, Arturo Sandoval
Photographer: Jason Vanblaricum
Illustrator: Massimo Leone
via: The AdBlog
Comments
nice idea but people will think which company ad is this?as you can see logo is not that much visible.
You can see huge mini cars. 12 of them. What more branding do you need? ;)
ahahahaha. that comment was the worse ever.
Which side are u? Client??!
Rule #1: The bigger the idea, the smaller the logo. Learn it.
Hi ivan i hope you will give some nice comment on this ad....as i have mentioned what i thought about it...its your chance now..lol
Are you nervous he won't because your not sure about your own opinion?
Let's Motor = Mini. Just as, Just do it = Yes, you got it.
So no one's going to ponder over the size of the logo.
somehow it make me feel that mini=toy cars.
i don't really get the copy, why "let's motor?".
can't really relate vending machine with car ya..anybody can tell me the relation?
http://jennywhx.blogspot.com jwhx:Visionary
Car advertising takes itself too seriously. And in the past few years Mini with its 'Let's Motor' campaign has put back the pleasure and fun into car advertising and 'driving'.
Let's Motor is not a mere tagline, but a philosophy.
And the vending machine reflects the same fun attitude, and tells you to buy a Mini immediately without much deliberation.
Sure, but as a whole, the copy and ad in this execution doesn't blend together well.
Its a good concept though.
cp&b make a boo-boo. Rubbish. Toy cars, doesn't like a vending machine (where's the glass). Next please.
Dave, stop drinking.
---
Most times, worst enemies used to be best friends...
Drunk Dave,
Every now and then, a new guy comes on here and tells you to stop doing what you love the most. Don't you get annoyed by it?
Please allow me to say that I admire wholeheartedly your indefatigable determination to stay plastered. Your unwavering resolve means a lot to us. We can all learn from your example.
So, once again, BOTTOMS UP to you!
Not exactly brilliant.
on the contrary- brilliant.
merit for outdoor
Brilliant and fun. Award!
Love it!
yes...love it a lot...
finally, amazing stuff on AOTW after really long!!!
this, mercedes, hansaplast, economist. such a relief, phew!
Let's motor?????
Let's park.
The copy Let's motor reminds me of motorolla. lol.
http://www.klekdesign.com
Its a fun concept, pity its a bit of a rip-off though, see 4oD on youtube (current campaign running at the moment)
sorry guys and gals
LOOKS FAKE...PHOTOSHOPPED!!!!!!!
O MY GOD!!! WILL YOU ALL QUIT IT! OF COURSE IT IS PHOTOSHOPPED! IF IT IS A CONCEPT!!!!!!!
if not stop whining it is a fake because it still is a concept. You can bitch over it when you can show me concepts that are better than these. Everybody seems to whine their asses of about it 'being done' 'fake' 'photoshopped' But they still are good concepts and ideas. STOP FUCKING WHINING!!!
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
nice idea but is a good work in photoshop too
even when it is out of proportion?
correction.. its bad work in photoshop
i can appreciate whats been done for mini as a whole, this one is a bit on the lower end for me though...
i rhyme.
scam!
Scam? So?
Would have been better if the actual car park exit was beneath the billboard.
Otherwise, the vending machine idea is fast becoming a tad commonplace.
A bigger logos? Do we have a client in our midst?
good enough isn't good enough
i kinda agree with you that a real carpark exit on the 1st floor might be better. But it would in real life situation be blocked by traffic and all the jazz, so the payoff line will be even less visible.
Thanks Ivan got your point may be bcoz of blur photo so its not that much clear.....Is that job done i mean production or its proposal only?
I think this was done for real.
very nice
insert 10,000 coins and step of the landing area
This is nice...
great idea...totally goes with the Mini style...
except, when I first saw the ad, I was expecting it to be the front of a Mini showroom...
Now, that would be cool... with real cars..!!
This was actually done...
Lorem Ipsum dolor sit amet...
I wonder what the poor bastards look at behind?
this sucks seen it and bored of that kind of outdoor exec.
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