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41 comments

Ab_Wahid's picture
Ab_Wahid
36 pencils

nice idea but people will think which company ad is this?as you can see logo is not that much visible.

ivan's picture
ivan

You can see huge mini cars. 12 of them. What more branding do you need? ;)

Ivan Raszl, admin of AotW

Dick Huges's picture
Dick Huges
939 pencils

ahahahaha. that comment was the worse ever.

nuclearshower's picture
nuclearshower
233 pencils

Which side are u? Client??!

brain123's picture
brain123
830 pencils

Rule #1: The bigger the idea, the smaller the logo. Learn it.

Ab_Wahid's picture
Ab_Wahid
36 pencils

Hi ivan i hope you will give some nice comment on this ad....as i have mentioned what i thought about it...its your chance now..lol

Davosk's picture
Davosk
4833 pencils

Are you nervous he won't because your not sure about your own opinion?

Black Pencil's picture
Black Pencil
50 pencils

Let's Motor = Mini. Just as, Just do it = Yes, you got it.
So no one's going to ponder over the size of the logo.

jennywhx's picture
jennywhx
1142 pencils

somehow it make me feel that mini=toy cars.
i don't really get the copy, why "let's motor?".
can't really relate vending machine with car ya..anybody can tell me the relation?

Black Pencil's picture
Black Pencil
50 pencils

Car advertising takes itself too seriously. And in the past few years Mini with its 'Let's Motor' campaign has put back the pleasure and fun into car advertising and 'driving'.
Let's Motor is not a mere tagline, but a philosophy.
And the vending machine reflects the same fun attitude, and tells you to buy a Mini immediately without much deliberation.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Sure, but as a whole, the copy and ad in this execution doesn't blend together well.

Its a good concept though.

drunk dave's picture
drunk dave
1066 pencils

cp&b make a boo-boo. Rubbish. Toy cars, doesn't like a vending machine (where's the glass). Next please.

brandsurgeon's picture
brandsurgeon
693 pencils

Dave, stop drinking.

---

Most times, worst enemies used to be best friends...

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Drunk Dave,
Every now and then, a new guy comes on here and tells you to stop doing what you love the most. Don't you get annoyed by it?

Please allow me to say that I admire wholeheartedly your indefatigable determination to stay plastered. Your unwavering resolve means a lot to us. We can all learn from your example.
So, once again, BOTTOMS UP to you!

Have Heart's picture
Have Heart
922 pencils

Not exactly brilliant.

coronam's picture
coronam
162 pencils

on the contrary- brilliant.

Kay's picture
Kay
161 pencils

merit for outdoor

Twombl's picture
Twombl
184 pencils

Brilliant and fun. Award!

Mr Hughes's picture
Mr Hughes
386 pencils

Love it!

chintan ruparel's picture
chintan ruparel
1516 pencils

yes...love it a lot...

finally, amazing stuff on AOTW after really long!!!

this, mercedes, hansaplast, economist. such a relief, phew!

~ old habits die hard, older ones never do ~

sutho's picture
sutho
92 pencils

Let's motor?????

Let's park.

klek's picture
klek
58 pencils

The copy Let's motor reminds me of motorolla. lol.

http://www.klekdesign.com

longshanks's picture
longshanks
12 pencils

Its a fun concept, pity its a bit of a rip-off though, see 4oD on youtube (current campaign running at the moment)
sorry guys and gals

theartist's picture
theartist
30 pencils

LOOKS FAKE...PHOTOSHOPPED!!!!!!!

Minimum's picture
Minimum
1496 pencils

O MY GOD!!! WILL YOU ALL QUIT IT! OF COURSE IT IS PHOTOSHOPPED! IF IT IS A CONCEPT!!!!!!!

if not stop whining it is a fake because it still is a concept. You can bitch over it when you can show me concepts that are better than these. Everybody seems to whine their asses of about it 'being done' 'fake' 'photoshopped' But they still are good concepts and ideas. STOP FUCKING WHINING!!!

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

pampero's picture
pampero
4 pencils

nice idea but is a good work in photoshop too

fifthbullet's picture
fifthbullet
188 pencils

even when it is out of proportion?

Totto's picture
Totto
685 pencils

correction.. its bad work in photoshop

Intelligent ads are the need of the hour.

klaussnow's picture
klaussnow
1677 pencils

i can appreciate whats been done for mini as a whole, this one is a bit on the lower end for me though...

i rhyme.

... its already been done...

snowman's picture
snowman
66 pencils

scam!

Kay's picture
Kay
161 pencils

Scam? So?

Rog's picture
Rog
6094 pencils

Would have been better if the actual car park exit was beneath the billboard.

Otherwise, the vending machine idea is fast becoming a tad commonplace.

A bigger logos? Do we have a client in our midst?

good enough isn't good enough

>>>> That's not an ad. THIS is an ad.

kandi's picture
kandi
204 pencils

i kinda agree with you that a real carpark exit on the 1st floor might be better. But it would in real life situation be blocked by traffic and all the jazz, so the payoff line will be even less visible.

Ab_Wahid's picture
Ab_Wahid
36 pencils

Thanks Ivan got your point may be bcoz of blur photo so its not that much clear.....Is that job done i mean production or its proposal only?

ivan's picture
ivan

I think this was done for real.

Ivan Raszl, admin of AotW

karim27sept's picture
karim27sept
52 pencils

very nice

Seixas's picture
Seixas
95 pencils

insert 10,000 coins and step of the landing area

Skor's picture
Skor
208 pencils

This is nice...

great idea...totally goes with the Mini style...

except, when I first saw the ad, I was expecting it to be the front of a Mini showroom...

Now, that would be cool... with real cars..!!

Thiago Aranha's picture
Thiago Aranha
121 pencils

This was actually done...

leftfield's picture
leftfield
165 pencils

I wonder what the poor bastards look at behind?

tom1977's picture
tom1977
64 pencils

this sucks seen it and bored of that kind of outdoor exec.

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