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Mini: Tribute to Quentin Tarantino
Sponsor of Rome Film Fest
Advertising Agency: D'ADDA,LORENZINI,VIGORELLI,BBDO, Milan, Italy
Creative Directors: Luca Scotto di Carlo, Giuseppe Mastromatteo
Art Directors: Velia Mastropietro, Pietro Mandelli
Copywriter: Sonia Cosentino
Comments
i don't get it.. is that means all person who own this car will die?
i gess u havent seen any of tarantino movies do you?
Mini is one of the Sponsors for the Rome Film Fest. Quentin Tarentino historically has made quite a few slasher films. Hence the blood on the rear window of the car. If you're aware of these directors, you'll understand the reference. It's like the one w/the bird shit all over it....Alfred Hitchcock directed a movie called Birds (name check?)...Common sense.
"Our factories make cosmetics. We sell hope." -M.Factor
Seems odd that you claim to "be aware of these directors" and then totally miss the direct reference to Pulp Fiction here.
Well, creative180 is right... kinda. Quentin Tarantino has made some slasher films, but this is actually a reference from Pulp Fiction, his most famous film. This is the part where John Travolta shoots the guy in the face while they are driving... remember?
I would say that the ads don't follow the same line. This one is pretty clear, is a direct reference to Pulp Fiction, but the one of Sergio Leone for instance talks about a genre (the spaghetti western): Two different approaches. I have to confess that I'm lost with the Lars von Trier One, I only got to see Dancer In The Dark, so based on the other two, I don't know if the ad is a reference to a movie or to the style.
That been said, I still like the ads, very in the flavor of some Absolut vodka campaigns.
It's brave and risky but I love Tarantino's work so I love this :)
Who the fuck needs that Tarantino-Subline? Would´ve had much more power without.
Only the plain line: MINI. Sponsor of the italian film fest.
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