July 2010

* Warning: The roof is not painted.
That's why you can get it an incredible price.

Advertising Agency: Bcube, Milano, Italy
Executive Creative Director: Francesco Bozza
Creative Director: Alessandro Sabini
Art Directors: Maria Piccinini, Giovanni Greco
Copywriters: Martino Lapini, Enrico Pasquino

Comments (10)

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Highest Rated

Cladman's picture
Activity Score 74

i like it.

Charit Tissera's picture
Charit Tissera
Activity Score 23

What's so differentiating upon an unpainted roof? They could have talked about something else!!

FourT6and2's picture
Activity Score 218

They're not trying to differentiate the Mini by saying it's roof is unpainted. They're using the "fact" that the roof is "unpainted" to explain why the car is affordable.

Billoughsby's picture
Activity Score 5138

At first I was iffy about this set. Eventually, though, I came around. This takes an ironic, bemused view of all the miserable hard-scrabble advertising strategies you see in retail during this recession. It dares smile at catastrophe, or rather, the way some clients and agencies handle catastrophe. It's satiric. I like that.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Dzsoi's picture
Activity Score 8430

Count me in!

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Again a false headline. Roof is painted white. Sorry, but that's common sense.

Anonymous Author's picture
Anonymous Author
Activity Score 1541

*roof unpainted
would suffice. asterisk allows extraneous words to be omitted.

Write a wise saying and your name will live forever – Anonymous.

shortafella's picture
Activity Score 1063


Cladman's picture
Activity Score 74

i like it.

velle's picture
Activity Score 1550

I really love this set - very simple, very effective.

Guest's picture

Agree with anonymous author.