Mini: Roof

* Warning: The roof is not painted.
That's why you can get it an incredible price.

Advertising Agency: Bcube, Milano, Italy
Executive Creative Director: Francesco Bozza
Creative Director: Alessandro Sabini
Art Directors: Maria Piccinini, Giovanni Greco
Copywriters: Martino Lapini, Enrico Pasquino
Published: July 2010

10 comments

Charit Tissera's picture
Charit Tissera
23 pencils

What's so differentiating upon an unpainted roof? They could have talked about something else!!

FourT6and2's picture
FourT6and2
218 pencils

They're not trying to differentiate the Mini by saying it's roof is unpainted. They're using the "fact" that the roof is "unpainted" to explain why the car is affordable.

Billoughsby's picture
Billoughsby
5091 pencils

At first I was iffy about this set. Eventually, though, I came around. This takes an ironic, bemused view of all the miserable hard-scrabble advertising strategies you see in retail during this recession. It dares smile at catastrophe, or rather, the way some clients and agencies handle catastrophe. It's satiric. I like that.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Dzsoi's picture
Dzsoi
6312 pencils

Count me in!

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Again a false headline. Roof is painted white. Sorry, but that's common sense.

Anonymous Author's picture
Anonymous Author
1541 pencils

*roof unpainted
would suffice. asterisk allows extraneous words to be omitted.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

shortafella's picture
shortafella
1059 pencils

not...

Cladman's picture
Cladman
74 pencils

i like it.

velle's picture
velle
1550 pencils

I really love this set - very simple, very effective.

Guest's picture
Guest

Agree with anonymous author.

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