Mini: Rollercoaster

Advertising Agency: DDB DM9JAYMESYFU, Makati City, The Philippines
Chief Creative Officer: Merlee Jayme
Executive Creative Director: Eugene Demata
Creative Director: Louie Sotto
Art Director: Herbert Hernandez
Copywriter: Louie Sotto
Producers: Sheila Villanueva, Jess Ramo
Illustrator: Pinoy Reyes (3d Artist), Allan Montayre
Account Manager: Junette Laxamana
Account Supervisor: Ronald Barreiro

Published: 
June, 2010

18 comments

Jupiter's picture
Jupiter
547 pencils

nice concept....just too much trees and weird curves...execution still needs some work...

commenting just to gather more pencils:-)

Adaddicted's picture
Adaddicted
3435 pencils

had enough...

withalltherespects

Blashyrkh's picture
Blashyrkh
32882 pencils

I like the way of execution but that lower road doesn't lead anywhere to the house, or...who cares?

ivan's picture
ivan
Jupiter's picture
Jupiter
547 pencils

thanks Ivan...those early works are so much better art wise...

commenting just to gather more pencils:-)

Hiperion's picture
Hiperion
3138 pencils

Strange imperfection... i love it and i don´t know why..

Guest's picture
Guest

I can think of MANY car ads that use the roller coaster image. Pontiac and Cadillac just for starters. The art is nice, so I'll give it a pass.

Nothing new here.

Guest's picture
Guest

I can think of MANY car ads that use the roller coaster image. Pontiac and Cadillac just for starters. The art is nice, so I'll give it a pass.

Nothing new here.

thedesignaddict's picture
thedesignaddict
5403 pencils

I've seen the roller coaster used MANY times in car print ads. Cadillac and Pontiac for starters. The art is nice, so I'll give it a pass.

Reality Check's picture
Reality Check
2476 pencils

Mini Cooper: Rollercoaster is a thrilling, exhilarating ride on a fast machine.

Sven Gali's picture
Sven Gali
845 pencils

A bit busy, but I still like it.

Guest's picture
Guest

The first time i saw roller coaster car ad is Peugeot 206 and it also came with TVC !

Libor Oubrecht's picture
Libor Oubrecht
309 pencils

Cool enough!
Perfectly fits to the brand.

TommyO's picture
TommyO
1866 pencils

So, driving a mini cooper is very very frightening. OK.

Guest's picture
Guest

Nothing new. Won a Silver Lion in Cannes though.

Guest's picture
Guest

i cant understand how people are saying that they cant understand the brand i think it fits perfectly! :)

mniclim's picture
mniclim
20 pencils

Art direction = good. Rollercoaster ride idea? Thrilling but will surely scare a lot of people.

stellalala's picture
stellalala
3 pencils

When I saw this, I thought it was REALLY good since I thought it was a mini car coaster (you know... those mini toys in department stores). I thought it was a hyperbole for Mini Cooper.

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