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Rollercoaster

Agency: 
Published/Aired: 
June 2010
Description: 
Advertising Agency: DDB DM9JAYMESYFU, Makati City, The Philippines
Chief Creative Officer: Merlee Jayme
Executive Creative Director: Eugene Demata
Creative Director: Louie Sotto
Art Director: Herbert Hernandez
Copywriter: Louie Sotto
Producers: Sheila Villanueva, Jess Ramo
Illustrator: Pinoy Reyes (3d Artist), Allan Montayre
Account Manager: Junette Laxamana
Account Supervisor: Ronald Barreiro

Comments (18)

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Highest Rated

stellalala's picture
stellalala
Activity Score 3

When I saw this, I thought it was REALLY good since I thought it was a mini car coaster (you know... those mini toys in department stores). I thought it was a hyperbole for Mini Cooper.

Jupiter's picture
Jupiter
Activity Score 547

nice concept....just too much trees and weird curves...execution still needs some work...

commenting just to gather more pencils:-)

Adaddicted's picture
Adaddicted
Activity Score 3435

had enough...

withalltherespects

Blashyrkh's picture
Blashyrkh
Activity Score 32882

I like the way of execution but that lower road doesn't lead anywhere to the house, or...who cares?

ivan's picture
ivan
Jupiter's picture
Jupiter
Activity Score 547

thanks Ivan...those early works are so much better art wise...

commenting just to gather more pencils:-)

Hiperion's picture
Hiperion
Activity Score 3138

Strange imperfection... i love it and i don´t know why..

Guest's picture
Guest

I can think of MANY car ads that use the roller coaster image. Pontiac and Cadillac just for starters. The art is nice, so I'll give it a pass.

Nothing new here.

Guest's picture
Guest

I can think of MANY car ads that use the roller coaster image. Pontiac and Cadillac just for starters. The art is nice, so I'll give it a pass.

Nothing new here.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

I've seen the roller coaster used MANY times in car print ads. Cadillac and Pontiac for starters. The art is nice, so I'll give it a pass.

Reality Check's picture
Reality Check
Activity Score 2537

Mini Cooper: Rollercoaster is a thrilling, exhilarating ride on a fast machine.

Sven Gali's picture
Sven Gali
Activity Score 845

A bit busy, but I still like it.

Guest's picture
Guest

The first time i saw roller coaster car ad is Peugeot 206 and it also came with TVC !

Libor Oubrecht's picture
Libor Oubrecht
Activity Score 309

Cool enough!
Perfectly fits to the brand.

TommyO's picture
TommyO
Activity Score 1866

So, driving a mini cooper is very very frightening. OK.

Guest's picture
Guest

Nothing new. Won a Silver Lion in Cannes though.

Guest's picture
Guest

i cant understand how people are saying that they cant understand the brand i think it fits perfectly! :)

mniclim's picture
mniclim
Activity Score 20

Art direction = good. Rollercoaster ride idea? Thrilling but will surely scare a lot of people.

stellalala's picture
stellalala
Activity Score 3

When I saw this, I thought it was REALLY good since I thought it was a mini car coaster (you know... those mini toys in department stores). I thought it was a hyperbole for Mini Cooper.

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