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Mini: Rocker, 5
Rock legends by mini.
Check out if you're a real rocker on mini.it
Agency: D’Adda/Lorenzini/Vigorelli/BBDO, Milan, Italy
Via: ibelieveinadv
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Comments
i just can't look at them anymore.
Same with me. And always strange headlines. Do you have to be in the mini community to understand those?
Now, is it boring for you or you don't understand it?
I might have been a bit too fast with my judgement, didn't check out the others. Don't get me wrong, mini ads are mostly very good, but I think I have seen too many already and I don't like a product being over-campaigned. It becomes unreal.
exactly..
be creative and do not copy yourself, others will do it for yourself.
Where is the alice cooper one ?
queen
I got that, but they made one with alice cooper, I was wondering why that wasn't there
Wow. This one is even worse than the other 4.
On the whole, this campaign sucks so much to me, that it can even compare with JvM's last Mini-Overload.
Vive La Aducation!
This italian agency does the worst possible work for Mini. It amazes me how bad can they be in every single campaign. And is such a nice brand. Just put the car there and write 2 words. Will be better then those countless attempts of doing something "creative" that is just crap.
Agree, Dick. What is it with Italian agencies?
Is it Italy's market/mindset/perceptions?
This is first-idea-thinking for ad students, let alone professionals.
not even the target will get it at first
quite frankly I'm getting bored of mini, get over yourself dudes...again and again and again with same stuff
queeeeen off hearts, queen of hearts, queen of hearts, queen of hearts, queen of.., queee...quee queee qu... would you stop already!!!
Hehehe, agree.
Vive La Aducation!