Mini: Rocker, 5

Rock legends by mini.
Check out if you're a real rocker on mini.it

Advertising Agency: D’Adda/Lorenzini/Vigorelli/BBDO, Milan, Italy

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15 comments

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

i just can't look at them anymore.

philippertl's picture
philippertl
656 pencils

Same with me. And always strange headlines. Do you have to be in the mini community to understand those?

ivan's picture
ivan

Now, is it boring for you or you don't understand it?

Ivan Raszl, admin of AotW

philippertl's picture
philippertl
656 pencils

I might have been a bit too fast with my judgement, didn't check out the others. Don't get me wrong, mini ads are mostly very good, but I think I have seen too many already and I don't like a product being over-campaigned. It becomes unreal.

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

exactly..
be creative and do not copy yourself, others will do it for yourself.

Stigset's picture
Stigset
1456 pencils

Where is the alice cooper one ?

Eugens's picture
Eugens
2630 pencils

queen

Stigset's picture
Stigset
1456 pencils

I got that, but they made one with alice cooper, I was wondering why that wasn't there

Corona Raymaker's picture
Corona Raymaker
549 pencils

Wow. This one is even worse than the other 4.
On the whole, this campaign sucks so much to me, that it can even compare with JvM's last Mini-Overload.

Dick Huges's picture
Dick Huges
939 pencils

This italian agency does the worst possible work for Mini. It amazes me how bad can they be in every single campaign. And is such a nice brand. Just put the car there and write 2 words. Will be better then those countless attempts of doing something "creative" that is just crap.

Rog's picture
Rog
6094 pencils

Agree, Dick. What is it with Italian agencies?
Is it Italy's market/mindset/perceptions?
This is first-idea-thinking for ad students, let alone professionals.

>>>> That's not an ad. THIS is an ad.

lorsdana's picture
lorsdana
81 pencils

not even the target will get it at first

klaussnow's picture
klaussnow
1677 pencils

quite frankly I'm getting bored of mini, get over yourself dudes...again and again and again with same stuff

... its already been done...

Shut Theory's picture
Shut Theory
515 pencils

queeeeen off hearts, queen of hearts, queen of hearts, queen of hearts, queen of.., queee...quee queee qu... would you stop already!!!

Corona Raymaker's picture
Corona Raymaker
549 pencils

Hehehe, agree.

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