Mini: Rocker, 2

Rock legends by mini.
Check out if you're a real rocker on mini.it

Advertising Agency: D’Adda/Lorenzini/Vigorelli/BBDO, Milan, Italy

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13 comments

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

if someone wnts to becreative.
find something new for the mini.
but stop copying yourself.
its always good but, it still gets boring.

ivan's picture
ivan

A brand that has so much good advertising that "good" becomes boring. Did I understand you correctly?

Ivan Raszl, admin of AotW

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

well yes , it is somehow always just a repetition of the same.
that do not pay attention anymore.

Eugens's picture
Eugens
2630 pencils

what band is this one?

preeti_dhata's picture
preeti_dhata
85 pencils

beatles i guess..

Eugens's picture
Eugens
2630 pencils

OMFG you're RIGHT!!! :D

Corona Raymaker's picture
Corona Raymaker
549 pencils

Yes. And therefore this is the crapiest bullshit Mini campaign I've seen since the last one by, off course, JvM.
Beetles is written like this.
Beatles is written like this.
Therefore: -2/10 for you! Go home.

Eugens's picture
Eugens
2630 pencils

It's pronounced the same. I find the campaign excellent. Plus it's relevant for the internet stunt they did with the fake record label.

Corona Raymaker's picture
Corona Raymaker
549 pencils

Pronunciation (and thanks to conceptual eye I, now, know how that word is written!:D) and spelling are two individuals, but for me they belong together.
And about that stunt I don't know. Please enlighten me.

Fractal Rene's picture
Fractal Rene
65 pencils

Oh boy... this is so forced... the volkswagen one was relevant, because the name of the model... but this? c'mon the police execution was fun because nothing was constructed, but this and the red hot chili peppers...

Rog's picture
Rog
6094 pencils

What a piss poor, obvious, blatant attempt to target the 80's retro market.
And stooping to the use the Beatles. VW would be loving this! Pathetic strategy.

>>>> That's not an ad. THIS is an ad.

adcook's picture
adcook
156 pencils

this is rubbish BBDO..think again.

Rog's picture
Rog
6094 pencils

Ivan,
BBDO Italy should outsource their creative to AOTW.
You set up the meeting.
Where's our 'reconvene' guy???

>>>> That's not an ad. THIS is an ad.

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