Mini: Rain

The New Mini Cabrio. Always Open.

Advertising Agency: Plantage, Berlin, Germany
Creative Directors: Jason Schragger, Karl Dunn, Sandra Schilling
Art Directors: Johannes Jost, Janine Jales
Copywriters: Martin Beswick, Benjamin Schwarz
Photographer: Simon Puschmann
Retoucher: Zerone
Published: January 2009

13 comments

MatMad's picture
MatMad
30 pencils

Cool campaign. Typical Mini attitude. I like the headlines and the straight forward design.

Spinnaker's picture
Spinnaker
98 pencils

Nice 'n simple. Fun lines. Like 'em.

ginu's picture
ginu
140 pencils

only this one seems good.. in the series...

just write's picture
just write
653 pencils

what's the idea?????????? RAIN is 4 letter word so what???????

ivan's picture
ivan

It means it's just a word. It's unimportant. It's meant to be ironic.

Ivan Raszl, admin of AotW

Guest's picture
Guest

rain is the 4 letters of MINI

NastyJester's picture
NastyJester
744 pencils

Your parents must be so proud of your private schooling.

Guest's picture
Guest

We supose to got wet, frozen or something? Is that a POSITIVE point? I don't think so, sorry!

NastyJester's picture
NastyJester
744 pencils

I think the photography is sexy as hell, but I agree with the other comments... these are just not as fun as most Mini adverts.

Guest's picture
Guest

i like. mini always had nice headlines with a sense of irony and attitude. seems that most people here don't understand irony and rather prefer straight forward headlines like "great car, cheap, buy it now". Maybe add some naked chicks and everyone would praise the ads.

Guest's picture
Guest

coooooooooool

Guest's picture
Guest

i agree with comments of the above.....naked girls et al.....but the ads are nicely executed....good headlines and as is the usual style of mini with the big headlines.....it really catches attention....good photography too.....

Mantufayo's picture
Mantufayo
580 pencils

S (1) H (2) I (3) T (4)

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