Mini: Rain

Coming Soon. The New Mini Cabrio. Always Open.

Advertising Agency: Plantage, Berlin, Germany
Creative Directors: Jason Schragger, Karl Dunn, Sandra Schilling
Art Directors: Janine Jales, Johannes Jost, Thorsten Berger
Copywriters: Martin Beswick, Benjamin Schwarz, Ralf Reinsberg
Photographer: Matt Hoyle
Published: January 2009

21 comments

Guest's picture
Guest

one of the oldest ideas on the book when it comes to convertible cars.

kgeiger's picture
kgeiger
7179 pencils

Agreed.

Rabubi's picture
Rabubi
560 pencils

These are really uninteresting.

WhiteSlip's picture
WhiteSlip
365 pencils

it is persuading not to buy mini cabrio.

Whatsamatta U's picture
Whatsamatta U
34 pencils

open to wat?? sorry if its a dumb ques bt im unable to understand!

Guest's picture
Guest

what a problem this car.

i^m a junior copywriter and i have no job, probably, because the lobby (like this) ...

maybe people with a flaming hair always or smile because the wind, you now, the speed and wind....
something "good"it can work.

excuse mi inglsh.
soy chileno

thanks.

Dale's picture
Dale
370 pencils

Maybe I'm revealing a bit too much about my web browsing history but the headline and image is a bit of a cheap shot. Ha ha. See what I did there? Almost as lazy as the ad.

- The only thing more rare than a good ad is a good guest comment -

NastyJester's picture
NastyJester
744 pencils

Yeah, the image is taken straight from the cover of Throat Gaggers 4.

Guest's picture
Guest

comming soon? it looks as if its too late - someone came ... bukakke ruined my car

remotedt's picture
remotedt
92 pencils

agreed,,, i think they spelled it wrong though ;)

Guest's picture
Guest

First idea fot this brief

Guest's picture
Guest

Simple idea. Well executed. works for me.

Rob Renzo's picture
Rob Renzo
14 pencils

Nice work. Always Open to what life throws at us. The rest of the campaign is good too.

Guest's picture
Guest

i really like it. the look in her eyes. it's a bit crazy. like all mini drivers secretly are.

MatMad's picture
MatMad
30 pencils

straight forward. not much thinking needed to understand. get's your attention. means it works, no?

jeann's picture
jeann
107 pencils

it is actually not that bad.
despite the fact that they make the ad to be a slice of life - awful truth perhaps,
but i have to agree with MatMad, it did gets your attention. (:
in the aftermath, it will be up to how the audience wanna interpret or decipher the ad.

just write's picture
just write
653 pencils

In this whole campaign i Have question.. that this car is open to WHAT??????? all the creatives are focused on mini... then y is the branding line "always open" it should hav been "MINI"...

capywriter's picture
capywriter
5511 pencils

It's a cabrio.... you get it? 'open'
Anyone noticed these ads are 'open' as well: the border of the ad on top is missing. That's not a coincidence...

Guest's picture
Guest

they ok

Guest's picture
Guest

ahhhh c'mon. it's pretty. pretty shitty.

Guest's picture
Guest

really good work. it's simple. it's to the point. it looks good. you get it immediately.
unlike some of the other shit that gets posted on the site.

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