Coming Soon. The New Mini Cabrio. Always Open.
Advertising Agency: Plantage, Berlin, Germany
Creative Directors: Jason Schragger, Karl Dunn, Sandra Schilling
Art Directors: Janine Jales, Johannes Jost, Thorsten Berger
Copywriters: Martin Beswick, Benjamin Schwarz, Ralf Reinsberg
Photographer: Matt Hoyle
Published: January 2009
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Comments
one of the oldest ideas on the book when it comes to convertible cars.
Agreed.
These are really uninteresting.
it is persuading not to buy mini cabrio.
open to wat?? sorry if its a dumb ques bt im unable to understand!
zero bata sanata
what a problem this car.
i^m a junior copywriter and i have no job, probably, because the lobby (like this) ...
maybe people with a flaming hair always or smile because the wind, you now, the speed and wind....
something "good"it can work.
excuse mi inglsh.
soy chileno
thanks.
Maybe I'm revealing a bit too much about my web browsing history but the headline and image is a bit of a cheap shot. Ha ha. See what I did there? Almost as lazy as the ad.
- The only thing more rare than a good ad is a good guest comment -
Yeah, the image is taken straight from the cover of Throat Gaggers 4.
comming soon? it looks as if its too late - someone came ... bukakke ruined my car
agreed,,, i think they spelled it wrong though ;)
First idea fot this brief
Simple idea. Well executed. works for me.
Nice work. Always Open to what life throws at us. The rest of the campaign is good too.
i really like it. the look in her eyes. it's a bit crazy. like all mini drivers secretly are.
straight forward. not much thinking needed to understand. get's your attention. means it works, no?
it is actually not that bad.
despite the fact that they make the ad to be a slice of life - awful truth perhaps,
but i have to agree with MatMad, it did gets your attention. (:
in the aftermath, it will be up to how the audience wanna interpret or decipher the ad.
In this whole campaign i Have question.. that this car is open to WHAT??????? all the creatives are focused on mini... then y is the branding line "always open" it should hav been "MINI"...
It's a cabrio.... you get it? 'open'
Anyone noticed these ads are 'open' as well: the border of the ad on top is missing. That's not a coincidence...
- adsactly! -
they ok
ahhhh c'mon. it's pretty. pretty shitty.
really good work. it's simple. it's to the point. it looks good. you get it immediately.
unlike some of the other shit that gets posted on the site.
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