Mini: Nothing to hide

The New Mini Cabrio. Always Open.

Advertising Agency: Plantage, Berlin, Germany
Creative Directors: Jason Schragger, Karl Dunn, Sandra Schilling
Art Directors: Johannes Jost, Janine Jales
Copywriters: Martin Beswick, Benjamin Schwarz
Photographer: Simon Puschmann
Retoucher: Zerone
Published: January 2009


ADebutant's picture
266 pencils

Boring headlines, mediocre photography. Come on guys/gals. This is MINI! These ads are really lazy and disappointing.

federo's picture
781 pencils

not agree.
nice headliness (specially "over my frozen body"), good photography, nice link between photo & text.

but it´s only my respectful opinion

Guest's picture

agree. this one is boring, some of the others are pretty cool.

Guest's picture

mini its a muuuch much cleaver brand than this!!!! and the photograph really suck!

Guest's picture

it took 6 (9 if you count the cd's with) creatives to come up with this?

and, even worse: each of them failed to realize this ad:
a) focusses on thé disadvantage of an 'always open' cab. Focussing on a disadvantage and exaggerating it might sometimes work, but in this case it doesn't. There's too much involvement in buying a car.
b) is the classic first idea every creative has when working on cabrios. And most of them don't even care to put in on paper. Let alone, bring out.

Emran Hayat's picture
Emran Hayat
832 pencils

mini cant b so dumb.. dissapointing

Creativity is a natural extension of our enthusiasm

Guest's picture

are you kidding me? i don't get the negative comments. it's simple. it's to the point. it's fresh. it's mini. it's fucking great!

Enas's picture
741 pencils

it's dark :( Mini and coverlet means FUN

Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

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