The New Mini Cabrio. Always Open.
Advertising Agency: Plantage, Berlin, Germany
Creative Directors: Jason Schragger, Karl Dunn, Sandra Schilling
Art Directors: Johannes Jost, Janine Jales
Copywriters: Martin Beswick, Benjamin Schwarz
Photographer: Simon Puschmann
Retoucher: Zerone
Published: January 2009
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.
8 Comments
Boring headlines, mediocre photography. Come on guys/gals. This is MINI! These ads are really lazy and disappointing.
http://web.mac.com/ericrice_ad
not agree.
nice headliness (specially "over my frozen body"), good photography, nice link between photo & text.
but it´s only my respectful opinion
agree. this one is boring, some of the others are pretty cool.
mini its a muuuch much cleaver brand than this!!!! and the photograph really suck!
it took 6 (9 if you count the cd's with) creatives to come up with this?
and, even worse: each of them failed to realize this ad:
a) focusses on thé disadvantage of an 'always open' cab. Focussing on a disadvantage and exaggerating it might sometimes work, but in this case it doesn't. There's too much involvement in buying a car.
b) is the classic first idea every creative has when working on cabrios. And most of them don't even care to put in on paper. Let alone, bring out.
mini cant b so dumb.. dissapointing
Creativity is a natural extension of our enthusiasm
are you kidding me? i don't get the negative comments. it's simple. it's to the point. it's fresh. it's mini. it's fucking great!
it's dark :( Mini and coverlet means FUN
-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso