Mini Night Test Drives: Highway Patrol

To add some excitement to the experience, MINI introduced nighttime test drives. When you drive at night, not only are the roads quieter, you're also far less likely to run into people you'd rather not. They're all busy doing other things.

Advertising Agency: DRAFTFCB, Auckland, New Zealand
Executive Creative Director: James Mok
Creative Director: Tony Clewett
Art Director: Kelly Lovelock
Copywriter: Matt Simpkins
Photographer: Meek
Retouching: The Lounge

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8 comments

surecreator's picture
surecreator
31 pencils

does this mean people who is taking test drive are allowed break the traffic rule as at night there is no1 to catch them? not working for me..

Guest's picture
Guest

It's kind of cheeky, while still sort of saying what people who enjoy driving really think: night time driving can be a lot of fun, because a lot of the stressors of the day time driving aren't there.

Dzsoi's picture
Dzsoi
5961 pencils

I like it. Just a small adjustment I would suggest: you don't need an image-like headline 'Drive when no one's around.' - the ad is about test drives, not driving in general.
'Smooth test drives at night.' or something like that will do it.

jackblack's picture
jackblack
2261 pencils

Can you say Time magazine?

everartz's picture
everartz
7613 pencils

what the hell is this!!

| Everartz |

Guest's picture
Guest

wonderful

MidasTouch's picture
MidasTouch
1024 pencils

I don't get it.
One more way to introduce unjustified sex in an add?...

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Manoma's picture
Manoma
1093 pencils

No far to have the same opinion..
even i like the visual...

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