Mini Night Test Drives: Cyclists

To add some excitement to the experience, MINI introduced nighttime test drives. When you drive at night, not only are the roads quieter, you're also far less likely to run into people you'd rather not. They're all busy doing other things.

Advertising Agency: DRAFTFCB, Auckland, New Zealand
Executive Creative Director: James Mok
Creative Director: Tony Clewett
Art Director: Kelly Lovelock
Copywriter: Matt Simpkins
Photographer: Meek
Retouching: The Lounge


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

I really don't get it.

Guest's picture

there are no cyclist on the road at night.

Gi_bo's picture
1385 pencils

oh wow!, so difficult to get, really. I would have never come to that.


Glut's picture
3937 pencils

the point of doing a test drive is to know the car, its functions, confort, etc.
But mainly enjoying the ride, with no rush or place to get at a certain time.
That´s why i don´t get why it will be better for me not to have this to cyclist on the road.

Guest's picture

kids shoud be ban from this sight D•• A•••

Guest's picture

Note to self: Buy Nintendo Wii

Manoma's picture
1108 pencils

This one doesn't go...

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