Mini Night Test Drives: Caravaners

To add some excitement to the experience, MINI introduced nighttime test drives. When you drive at night, not only are the roads quieter, you're also far less likely to run into people you'd rather not. They're all busy doing other things.

Advertising Agency: DRAFTFCB, Auckland, New Zealand
Executive Creative Director: James Mok
Creative Director: Tony Clewett
Art Director: Kelly Lovelock
Copywriter: Matt Simpkins
Photographer: Meek
Retouching: The Lounge

2 comments

Guest's picture
Guest

Without the "caravaners" title, I wouldn't have gotten this in a million years. Ditto for the cyclist. The officer one is the only one that works, but barely.

Manoma's picture
Manoma
1093 pencils

this one is the best...
but where is the dream, or the pleasure in this ?

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