Mini Max: Football
For small efforts. Pepsi Max
Advertising Agency: GITAM/BBDO, Israel
Creative Director: Guy Bar
Creative Director: Igal Hazan
Art Director: Yael Gerzon
Copywriter: Daniel Zaks
Illustrator: Ariel Vitkon
Account managers: Adi Cohen, Noa Paz
Published: July 2009


9 Comments
bad photoshop
r u being objective or is the comment have something to do with the fact that the ad is from Israel?
not really bad photoshop.
done by springer&jacoby, germany in i think 2004? for görtz shoes.
Great idea! 10 stars for the concept!
This one is the most recognizable as being the "wrong way" in the series. I do like the idea!
HOWEVER... I agree the photo editing of this picture is horrid! You can see the blur marks where they tried to join/clone stamp the images together. It is highly disappointing to see how this really good idea was executed.
Still... I like the idea, so 5 stars.
these are grass or reserve forest...??? very very bad photoshop...
Is that all you can see? What about the idea?
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I think; therefore I am
good concept. bad presentation
I think the Photoshop is not that bad maybe he just wants that grass to be more clear and the line are blur due to the grass effects but it good have been better and the concept is very good and it is quite very funny also.
Guy Riordan