Mini Maglite: Beach

Mini Maglite: Beach

Advertising Agency: FP7, Dubai, UAE
Executive Creative Director: Marc Lineveldt
Creative Director / Copywriter: Vincent Fichard
Art Director: Matthew Jones
Published: January 2008

Your rating: None Average: 7.2 (6 votes)

Comments

Submitted by Disco Munky on Tue, 2008-03-25 11:54.

Nice.

I lost my keys once and had to sleep on a bench. Woke up with a dude stroking my hair.

True story.

seriously.

no, Seriously.

Submitted by Salet on Tue, 2008-03-25 13:53.

I can't tell if what you say is true. Either way it's funny.

Submitted by Disco Munky on Tue, 2008-03-25 14:47.

It's a true story dude.

I'm still not 100% ok with it.

TheAdMad's picture
Submitted by TheAdMad on Tue, 2008-03-25 20:12.

HAHAHA you made my day. And maybe you should talk about it with your shrink :P

The Ad Mad

Submitted by Takmelius on Wed, 2008-03-26 01:48.

Someone looking for a blue shrink? :P

Submitted by Jet Propulsion Lab on Tue, 2008-03-25 12:39.

I actually like this particular ad A LOT!

One thing. I probably wouldn't have put the word "keys" in the third circle. We already know what you're looking for in the sand in the pitch black darkness. Those circles should be about your state of mind. Replace "keys" with something like "desperation" or "panic" then I probably would've like it even more...

Jumo's picture
Submitted by Jumo on Wed, 2008-03-26 07:24.

Agree.

Submitted by teenie on Tue, 2008-03-25 13:35.

This one works. The others, not so much.

Submitted by Takmelius on Wed, 2008-03-26 02:18.

Sure looks like they need an art director!

Submitted by JAGGY on Wed, 2008-03-26 03:42.

Only this one works for me. Not the other two.

Submitted by ajay create on Wed, 2008-03-26 03:57.

don't repet it

Submitted by Clint on Wed, 2008-03-26 05:58.

Someone should take a course in Illustrator.
I kind of like the idea though ... even though it's just promoting flash lights in general, and not so much Mag Lite in particular