Mini: Letter O, II

Incredibly Mini. The new Mini.
Oh my goodness, I'm in heaven.

Agency: Jung von Matt/Alster, Hamburg, Germany
Creative Directors: Goetz Ulmer, Oliver Voss
Art director: Julia Ziegler
Copywriters: Baki Kiper, Dennis May, Fabian Frese, Jo Marie Farwick, Tobias Grimm, Susanne Härtwig, Max Biedermann
Photographer: Uwe Düttmann
Illustrators/Graphic artists: Javier Suarez Argueta, Simon Hiebl, Florian Zwinge, Michael Wilk, Damja Pita

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1 comment

hdgepdge's picture
hdgepdge
20 pencils

i thought the art direction was good, and then i noticed that they use the same car visuals over and over and over.
that's fucking lazy. totally ruined it. small details make great art direction.

lame.

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