Mini: Letter N

Incredibly Mini. The new Mini.
No smoking car - except for the tyres.

Agency: Jung von Matt/Alster, Hamburg, Germany
Creative Directors: Goetz Ulmer, Oliver Voss
Art director: Julia Ziegler
Copywriters: Baki Kiper, Dennis May, Fabian Frese, Jo Marie Farwick, Tobias Grimm, Susanne Härtwig, Max Biedermann
Photographer: Uwe Düttmann
Illustrators/Graphic artists: Javier Suarez Argueta, Simon Hiebl, Florian Zwinge, Michael Wilk, Damja Pita

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4 comments

Adbabel's picture
Adbabel
54 pencils

adorable just like the car!!! completely complimenting the product!!! cheers to the writer, art director, the guy in the room when it was conceived and all the ideas before this that are in the bin. it was all worth this!!!

beavershot's picture
beavershot
22 pencils

now i am totally confused......

adprem's picture
adprem
10 pencils

Can anyone tell me what's the whole idea?!

beavershot's picture
beavershot
22 pencils

i do not think there is any, just a lot of compliments over a non-idea.

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