Mini: Letter H

Incredibly Mini. The new Mini.
Why the Hell are we parking?

Agency: Jung von Matt/Alster, Hamburg, Germany
Creative Directors: Goetz Ulmer, Oliver Voss
Art director: Julia Ziegler
Copywriters: Baki Kiper, Dennis May, Fabian Frese, Jo Marie Farwick, Tobias Grimm, Susanne Härtwig, Max Biedermann
Photographer: Uwe Düttmann
Illustrators/Graphic artists: Javier Suarez Argueta, Simon Hiebl, Florian Zwinge, Michael Wilk, Damja Pita


adabortion's picture
615 pencils

This is F*****G-tastic!

ivan's picture

Mini owns the homepage now!

beavershot's picture
22 pencils

still really really puzzled......where is the idea, it is a play on words decent layed out

adabortion's picture
615 pencils

How'd you do that?

Sharp's picture
216 pencils

Yeah these are really nice. I think this one however would work better if the car was shot from a birds eye view (like the L one), to make it look like it was actually in a painted parking space somewhere.

ivan's picture

I have to agree. This one looks odd as it is.

addyhoch10's picture
2592 pencils

this one looks rather like "WHERE the hell are we parking"

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