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Mini: Letter H

Mini: Letter H
Your rating: None Average: 6.6 (5 votes)

Incredibly Mini. The new Mini.
Why the Hell are we parking?

Agency: Jung von Matt/Alster, Hamburg, Germany
Creative Directors: Goetz Ulmer, Oliver Voss
Art director: Julia Ziegler
Copywriters: Baki Kiper, Dennis May, Fabian Frese, Jo Marie Farwick, Tobias Grimm, Susanne Härtwig, Max Biedermann
Photographer: Uwe Düttmann
Illustrators/Graphic artists: Javier Suarez Argueta, Simon Hiebl, Florian Zwinge, Michael Wilk, Damja Pita

7 Comments

adabortion's picture 621 pencils
adabortion | Sat, 2007-01-27 21:27

This is F*****G-tastic!

ivan's picture
ivan | Sat, 2007-01-27 21:29

Mini owns the homepage now!

beavershot's picture 22 pencils
beavershot | Mon, 2007-01-29 15:02

still really really puzzled......where is the idea, it is a play on words decent layed out

adabortion's picture 621 pencils
adabortion | Sat, 2007-01-27 21:30

How'd you do that?

Sharp's picture 216 pencils
Sharp | Mon, 2007-01-29 00:49

Yeah these are really nice. I think this one however would work better if the car was shot from a birds eye view (like the L one), to make it look like it was actually in a painted parking space somewhere.

ivan's picture
ivan | Mon, 2007-01-29 01:13

I have to agree. This one looks odd as it is.

addyhoch10's picture 2599 pencils
addyhoch10 | Mon, 2007-01-29 11:56

this one looks rather like "WHERE the hell are we parking"

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