Mini: Letter H

Incredibly Mini. The new Mini.
Why the Hell are we parking?

Agency: Jung von Matt/Alster, Hamburg, Germany
Creative Directors: Goetz Ulmer, Oliver Voss
Art director: Julia Ziegler
Copywriters: Baki Kiper, Dennis May, Fabian Frese, Jo Marie Farwick, Tobias Grimm, Susanne Härtwig, Max Biedermann
Photographer: Uwe Düttmann
Illustrators/Graphic artists: Javier Suarez Argueta, Simon Hiebl, Florian Zwinge, Michael Wilk, Damja Pita

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7 comments

adabortion's picture
adabortion
619 pencils

This is F*****G-tastic!

ivan's picture
ivan

Mini owns the homepage now!

Ivan Raszl, admin of AotW

beavershot's picture
beavershot
22 pencils

still really really puzzled......where is the idea, it is a play on words decent layed out

adabortion's picture
adabortion
619 pencils

How'd you do that?

Sharp's picture
Sharp
216 pencils

Yeah these are really nice. I think this one however would work better if the car was shot from a birds eye view (like the L one), to make it look like it was actually in a painted parking space somewhere.

ivan's picture
ivan

I have to agree. This one looks odd as it is.

Ivan Raszl, admin of AotW

addyhoch10's picture
addyhoch10
2592 pencils

this one looks rather like "WHERE the hell are we parking"

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