See the world’s first driving dog.
MINI wanted to celebrate being the car behind the highly successful SPCA driving dogs campaign. So, while the campaign was underway and headlining around the world, we ran this series of press ads at home to drive potential customers online, and confirm MINI as the car preferred by canine drivers.
Advertising Agency: Draft FBC, Auckland, New Zealand
Executive Creative Directors: Regan Grafton, Tony Clewett
Creatives: Peter Vegas, Matt Williams
Group Account Director: Toby Sellers
Account Director: Sally Willis
Photographer: Nick Smith
Retoucher: Nick Smith / Light Farm