Mini: Lamp post

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MINI wanted to celebrate being the car behind the highly successful SPCA driving dogs campaign. So, while the campaign was underway and headlining around the world, we ran this series of press ads at home to drive potential customers online, and confirm MINI as the car preferred by canine drivers.

Advertising Agency: Draft FBC, Auckland, New Zealand
Executive Creative Directors: Regan Grafton, Tony Clewett
Creatives: Peter Vegas, Matt Williams
Group Account Director: Toby Sellers
Account Director: Sally Willis
Photographer: Nick Smith
Retoucher: Nick Smith / Light Farm

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3 comments

ivan's picture
ivan

Ivan Raszl, admin of AotW

kleenex's picture
kleenex
29411 pencils

How did these ads even the green light!?!?!?!

bakamono's picture
bakamono
1006 pencils

So is this for dogs, cars or dog owners or potential dog customers?

because therefore it is

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