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Injured Text, V

Agency: 
Published/Aired: 
May 2013
Description: 

Photographer: Adolfo Fiori / Fhmtcgi : Jef Prod

Texing and driving don’t mix.

Advertising Agency: Publicis, Mexico
Chief Creative Officer: Erik Vervroegen
Executive Creative Director: Héctor Fernández Maldonado
Creative Directors: Jessica Apellániz, Luis Enríquez
Copywriter: Jessica Apellániz
Art Directors: Bastien Grisolet, Luis Enríquez

Comments (11)

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Highest Rated

Megalof's picture
Megalof
Activity Score 54

Broken bones inside metal are disturbing. Guess that was the idea...

Andrej Troha's picture
Andrej Troha
Activity Score 613

Well, that's interestingly close: http://adsoftheworld.com/media/print/mercedesbenz_letters_2
Joe la Pompe to the rescue!

kleenex's picture
kleenex
Activity Score 44705

And that was the GOOD ad. Not this one.

RyanT's picture
RyanT
Activity Score 28

In fact that was done long time ago. But the other campaign have the designer/creator collaboration: http://www.behance.net/andreasscheiger

luchogzlz's picture
luchogzlz
Activity Score 67

What a crap. This designer will love to know about that. Heads up Publicis, here comes a lawsuit...

Lamotta's picture
Lamotta
Activity Score 52
mmackinven's picture
mmackinven
Activity Score 1608

I have a feeling that these ads were in production before the other one, quite a lot of work went into the ambient executions, couple of months I'd say?
http://www.youtube.com/watch?feature=endscreen&v=8VIGSSHD3Bw&NR=1

salil.sharma's picture
salil.sharma
Activity Score 2428

Lovely Campaign ! Specially I Like Execution ! Designer You are R@cking

Designer Don't Do Different Things
They Do Things Differently

new is better's picture
new is better
Activity Score 125

ostentosa y básica

Krzysztof_jagielo's picture
Krzysztof_jagielo
Activity Score 33

I prefer mercedes with operation and very ascetic graphism of type. There is so much more tension.

Nonetheless everything started from this point, years ago!!! http://25.media.tumblr.com/vVmbDWseNmtv8yebhLlwlLYbo1_500.jpg

voldemor's picture
voldemor
Activity Score 50

"text and drive ads" is trending topic

Megalof's picture
Megalof
Activity Score 54

Broken bones inside metal are disturbing. Guess that was the idea...

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