Mini Hearing Aid: Duck

Said "Duck". Heard "Duck".

Advertising Agency: Monday, Bangkok, Thailand
Executive Creative Directors: Passapol Limpisirisan, Wiboon Leepakpreeda
Copywriters: Ingkarasm Techotantiphat, Jirayu Ardsamang
Art Directors: Trisith Arreevong, Pakorn Inthachai, Sarita Chanthai
Photographer: Kamin Jaroensuk
Illustrators: Pakorn Inthachai, Thapat Kijrujipark, Tripuck

15 comments

bj-71's picture
bj-71
117 pencils

Love the art works!

aMm's picture
aMm
60 pencils

goood

aMm

Geimima's picture
Geimima
815 pencils

both work well. xln

life is a playground

Lazarus's picture
Lazarus
1502 pencils

Not Thai standard.

suresh90's picture
suresh90
620 pencils

cute sketches :)

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Why those cartoons in the middle? I don't fully get it.

Sdb's picture
Sdb
1364 pencils

If you are impaired, you might hear something instead of Duck, so the probable options that you might think are the things in the middle, but in the end you hear only Duck.. Dats the sp of the product..

dadada's picture
dadada
1720 pencils

i don't get it, why those figures? however the packshot could make the ad!

Everybody is creative, be yourself.

Billoughsby's picture
Billoughsby
5091 pencils

dadada: Those "figures in the middle" are items the names of which might sound like the word "duck" to a person starting to lose their hearing: duck; jug; truck; plug; bug. People with nerve deafness start suffering from what experts call "consonant confusion". This illustrates the phenomenon well, in a friendly format.

Like it a lot.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Leo Turk's picture
Leo Turk
34 pencils

How would that work in Thai?

Billoughsby's picture
Billoughsby
5091 pencils

With chili sauce?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

luispiter's picture
luispiter
2756 pencils

jajaja i like it

CommandZ's picture
CommandZ
2474 pencils

What BillO said quite well.

kleenex's picture
kleenex
29948 pencils

nice art, but not so sure I like the idea.

shahidali's picture
shahidali
4069 pencils

Superb.

shahid

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