Mini: Gun
The devil is in the details.
The ad was placed in the Obrigado Magazine, a quarterly magazine that themes each edition. This edition's theme was Wild Wild West.
Advertising Agency: Black RiverFC, Jozi, South Africa
Creative Director: Ahmed Tily
Art Director: Justin Joshua
Copywriter: Dave Topham
Illustrator: Luma Studios
Photographer: Clive Stewart Photography
Other additional credits: Jono Garret
17 Comments
blah
good one!
Am I missing something? Where's the devil/details copy line? I mean, the ad stands more or less okay on its own (nice job of combining Photoshop with breaking down a real pistol, but anyway...), but if you're putting that kind of line out there with its display here, shouldnt it be part of the ad?
The line is in the badge.
Its all 3D by the way.
Man, that's burying it deep.
All 3D? I'm impressed.
lovely art direction...detail is great.
Very crafty, but why a gun?
Speed kills?
Strange ad.
This MINI John Cooper Works ad was placed in the Obrigado Magazine, a
quarterly magazine that themes each edition(available at Vida e Cafe). This edition's theme was Wild
Wild West.
well now it makes some sense. just the ad out of context was like miss south carolina: quite pretty, but... well... you know.
actually i thought for a second that mini was unleashing a sports bike. unless they already have one, i should probably know that.
Works better for me with this placement. But even then it's a bit of a stretch.
Because you will win all your challenges...
it feels a bit dull somehow because you've replaced the car parts with the a gun but at the same time is kinda fun to see all the 'replaced' parts.
This is absolutely beautiful to look at, very nicely crafted. I know what it's saying but,
there's another message which is CRAP.
MINI is a killing machine?
Jesus Christ people.
A beautiful AD that doesn't work.
:::MARK3R:::
Agreed. Need placement explanation to work.
this is such a boring idea