Mini: Gun

The devil is in the details.

The ad was placed in the Obrigado Magazine, a quarterly magazine that themes each edition. This edition's theme was Wild Wild West.

Advertising Agency: Black RiverFC, Jozi, South Africa
Creative Director: Ahmed Tily
Art Director: Justin Joshua
Copywriter: Dave Topham
Illustrator: Luma Studios
Photographer: Clive Stewart Photography
Other additional credits: Jono Garret

September 2008


skanger's picture
95 pencils


pavel's picture
155 pencils

good one!

SeanMartin's picture

Am I missing something? Where's the devil/details copy line? I mean, the ad stands more or less okay on its own (nice job of combining Photoshop with breaking down a real pistol, but anyway...), but if you're putting that kind of line out there with its display here, shouldnt it be part of the ad?

Tron's picture
174 pencils

The line is in the badge.

Its all 3D by the way.

SeanMartin's picture

Man, that's burying it deep.

All 3D? I'm impressed.

skanger's picture
95 pencils

lovely art direction...detail is great.

capywriter's picture
5509 pencils

Very crafty, but why a gun?

Pieter Decanniere's picture
Pieter Decanniere
22 pencils

Speed kills?
Strange ad.

Tron's picture
174 pencils

This MINI John Cooper Works ad was placed in the Obrigado Magazine, a
quarterly magazine that themes each edition(available at Vida e Cafe). This edition's theme was Wild
Wild West.

sneakyhands's picture
1857 pencils

well now it makes some sense. just the ad out of context was like miss south carolina: quite pretty, but... well... you know.

actually i thought for a second that mini was unleashing a sports bike. unless they already have one, i should probably know that.

themark's picture
59 pencils

Works better for me with this placement. But even then it's a bit of a stretch.

BlackMikel's picture
34 pencils

Because you will win all your challenges...

sp101's picture
137 pencils

it feels a bit dull somehow because you've replaced the car parts with the a gun but at the same time is kinda fun to see all the 'replaced' parts.

Davosk's picture
4815 pencils

This is absolutely beautiful to look at, very nicely crafted. I know what it's saying but,
there's another message which is CRAP.
MINI is a killing machine?
Jesus Christ people.

mark3r's picture
1949 pencils

A beautiful AD that doesn't work.

mattlittlegym's picture
342 pencils

Agreed. Need placement explanation to work.

Zane's picture
110 pencils

this is such a boring idea

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