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Gun

Agency: 
Published/Aired: 
September 2008
Description: 

The ad was placed in the Obrigado Magazine, a quarterly magazine that themes each edition. This edition's theme was Wild Wild West.

Print advertisment created by Blackriver FC, South Africa for Mini, within the category: Automotive.

The devil is in the details.

Advertising Agency: Black RiverFC, Jozi, South Africa
Creative Director: Ahmed Tily
Art Director: Justin Joshua
Copywriter: Dave Topham
Illustrator: Luma Studios
Photographer: Clive Stewart Photography
Other additional credits: Jono Garret

Comments (17)

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Highest Rated

mark3r's picture
mark3r
Activity Score 1949

A beautiful AD that doesn't work.

skanger's picture
skanger
Activity Score 95

blah

pavel's picture
pavel
Activity Score 155

good one!

SeanMartin's picture
SeanMartin

Am I missing something? Where's the devil/details copy line? I mean, the ad stands more or less okay on its own (nice job of combining Photoshop with breaking down a real pistol, but anyway...), but if you're putting that kind of line out there with its display here, shouldnt it be part of the ad?

Tron's picture
Tron
Activity Score 174

The line is in the badge.

Its all 3D by the way.

SeanMartin's picture
SeanMartin

Man, that's burying it deep.

All 3D? I'm impressed.

skanger's picture
skanger
Activity Score 95

lovely art direction...detail is great.

capywriter's picture
capywriter
Activity Score 5509

Very crafty, but why a gun?

Pieter Decanniere's picture
Pieter Decanniere
Activity Score 22

Speed kills?
Strange ad.

Tron's picture
Tron
Activity Score 174

This MINI John Cooper Works ad was placed in the Obrigado Magazine, a
quarterly magazine that themes each edition(available at Vida e Cafe). This edition's theme was Wild
Wild West.

sneakyhands's picture
sneakyhands
Activity Score 1857

well now it makes some sense. just the ad out of context was like miss south carolina: quite pretty, but... well... you know.

actually i thought for a second that mini was unleashing a sports bike. unless they already have one, i should probably know that.

themark's picture
themark
Activity Score 59

Works better for me with this placement. But even then it's a bit of a stretch.

BlackMikel's picture
BlackMikel
Activity Score 34

Because you will win all your challenges...

sp101's picture
sp101
Activity Score 137

it feels a bit dull somehow because you've replaced the car parts with the a gun but at the same time is kinda fun to see all the 'replaced' parts.

Davosk's picture
Davosk
Activity Score 4815

This is absolutely beautiful to look at, very nicely crafted. I know what it's saying but,
there's another message which is CRAP.
MINI is a killing machine?
Jesus Christ people.

mark3r's picture
mark3r
Activity Score 1949

A beautiful AD that doesn't work.

mattlittlegym's picture
mattlittlegym
Activity Score 342

Agreed. Need placement explanation to work.

Zane's picture
Zane
Activity Score 110

this is such a boring idea

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