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Mini: Fit
Fit Mini is a new way of selling financial products: you can buy the car, all the services, accessories and Insurance products you desire, paying them in only one monthly fee.
Advertising Agency: Proximity, Italy
Creative Director: Nina Almonte, Arianna Niero
Art Director: Jacopo Cinti
Copywriter: Raffaella Bedini
Published: June 2007
Comments
nope.
"You are the designer" instead of "Design your Mini the way you want"??... just thinking.
Stale! But using Tincho's payoff would have helped in possibly giving the idea more weight and stability (right on Tincho!) SFX: Monotonous booing from an entourage of drunken buffoons... BOO!
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