Mini: Fast lane service
Little wait, lots of fun.
While you wait (maximum 2 hours), you also have fun: you can read a magazine, watch TV in the MINI Lounge, have a cold drink or surf the net.
Advertising Agency: Proximity Italia, Milan, Italy
Creative Directors: Nina Almonte, Arianna Niero
Art Director: Jacopo Cinti
Copywriter: Martino Lapini
Published: September 2007


11 Comments
¿?
Now I'm a big "Kicker" fan, but this just doesn't make sense.
don't get it
ooops
Alert your team
it's showing fun IN THE MINI, not at the mini service.
MAKSA!
Awards Arouse Anything
Not brilliant enough for a mini ad.
"Everyday is one short life"
www.erhanali.blogspot.com/
reading a magazine, drinking cold drinks and watching TV... yeah, seems like LOTS of fun indeed...
if we had this soccer thing in the mini loune instead of the car, maybe it would be a little funnier. Just maybe.
what a forced idea. almost boring. no, wait... it is boring.
How would you sit in this car with metal bars across the width?
What is this?