chinaski's picture
951 pencils

it says nothing.

chintan ruparel's picture
chintan ruparel
1516 pencils

it says salt n pepper..think mini objects...

~ old habits die hard, older ones never do ~

Global Cheese's picture
Global Cheese
80 pencils

Global Cheese


addyhoch10's picture
2592 pencils

oh, i thought of dices... don't get it, sorry

Dick Huges's picture
Dick Huges
939 pencils

Please keep trying. You still didnt get there.

addyhoch10's picture
2592 pencils

aaah, i got it. it's about speed holes, isn't it? niiiiice, i love it.

jena's picture
2 pencils

salt - pepper = just one white and one black. that's all.

Yash Vora's picture
Yash Vora
48 pencils

Any reason to box in the logo in this manner???

everartz's picture
7611 pencils

i always liked the mini ads... i think this one has a different reason for being launched in such manner.. still it appeals to me...

| Everartz |

mrtalented's picture
2173 pencils

now available with 1 or 5 holes on your roof. enjoy extra rain!

Moe Al_mahayni's picture
Moe Al_mahayni
86 pencils

Lol, now you can get sun rays

No fixed abode's picture
No fixed abode
380 pencils

The most ridiculous campaign in the world from the agency with the most ridiculous name in the world. Who has that many names now days?

the_ashlands's picture
1394 pencils

eh...at first i couldnt tell if this was trying to be a weird phone or weird salt and pepper shakers...

Charley Xie's picture
Charley Xie
31 pencils

Mini be mini...

Minimum's picture
1496 pencils

I always am

...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Rog's picture
6094 pencils


We need one team for the little words at the top. Buene!
Next team... give us a pretty picture in the middle. Bello!
Er... junior team... um... oh yes, the logo. Magnifico!

Hang on.

We're missing something...

>>>> That's not an ad. THIS is an ad.

Moe Al_mahayni's picture
Moe Al_mahayni
86 pencils

the only explaination why so many creative people worked on it.

brain123's picture
830 pencils

Yeah, maybe it also takes 3 copywriters to figure out what they are trying to say ! !

me thinks's picture
me thinks
722 pencils

ah….a no-brainer again..

passionbear's picture
2 pencils

Wait, isn't it backwards? One hole for salt, lots for pepper, right? Maybe Italians just love salt.

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